Tata Housing has announced India’s 1st ever “Social Sell”, on Facebook. Announcing the pre-launch of its project “Codename – Goa Paradise”, prospective buyers need to register themselves through Facebook to ensure they receive their unique invite Code. This unique invite code would ensure and allow customers to login on 26th Oct and book these limited homes on a first come first basis.
Spread across 5 acres, “Codename – Goa Paradise” is a premium resort themed residential project offering a range of homes extending from a 1BHK to a 3BHK starting Rs. 29 Lacs. It is strategically located, being close to the Goa airport at Dabolim and is only 4-5 km from Bogmalo and Hollant Beach. This project is equipped with unique life style amenities like roof top Jacuzzi pool & sky cafe, making it an ultimate destination for leisure homes.
Commenting on the partnership, Brotin Banerjee, MD & CEO, Tata Housing, said, “At Tata Housing, we have constantly yearned to stay ahead of the curve. This first of its kind collaboration with Facebook is unprecedented in the history of Real Estate industry. The success of the online platform has strengthened our belief that accessibility and convenience of the internet makes it an ideal medium for customers. The increasing penetration of internet in India will be the next game changer for the real estate industry.”
Commenting on the project launch, Banerjee, said, “It gives us immense pleasure to announce the pre – launch of our iconic project, Codename: Goa Paradise exclusively on Facebook. This project is in line with our strategy to create differentiated projects and further expand presence in Western India. Rapid urbanization, increasing disposable income and the desire to be close to nature are becoming the major driving factors in the second home market in India. It also presents an excellent investment opportunity which could give good returns irrespective of the market conditions.”
Kirthiga Reddy, MD, Facebook India said, “TATA Housing’s initiative is truly innovative in their use of Facebook’s unparalleled reach and targeting capabilities to drive their biggest business priorities. Over 132 million monthly active people in India and people across the world on Facebook can participate and get an opportunity to book a dream home in Goa. This initiative will provide inspiration to other brands to drive awareness, generate leads and deliver sales on Facebook” said Kirthiga Reddy, MD, Facebook India.
Tata Housing pioneered the concept of online home buying in India when it partnered with The Great Online Shopping Festival by Google in December 2013.Tata Housing maintains a complete transparency in all its transactions and the consumer has an option to go through the entire project on the YouTube page and the website. Apart from that he/she can also speak to the customer care to clarify any doubts with regards to the project.
Tata Housing has listed all its projects online spanning affordable, premium and luxury segments and sells all unit types (which includes flats & villas) comprising its projects. The company has 29 projects with around 70 million sq. ft. under various stages of development at 13 locations across the country.
