Browsing: Women in real estate

Project Rating Women's Day, Women in Real Estate, Women Home Buyer, Zolostays, Solo Stays, Solo Diya, Women Home Buying

Zolostays launches Zolo Diya for women’s coliving spaces

Zolostays, a co-living space backed by Investcorp, Nexus Ventures Partners, IDFC Alternatives, Trifecta Capital, and Mirae Assets has launched a female only co-living property, fully run by women on this women’s day. Based on the International Women’s Day theme this year, ‘Invest in Women: Accelerate Progress’, the property in Mathikere, Bengaluru is a symbol of empowering women through safe and inclusive living spaces. The pre-launch phase has shown signs of early success, with half of the property already occupied by female members.

Reports Gender Equality, Women in Real Estate, Women in Realty, International Women's Day, Cheryl Waliya, K Raheja Corp, Amanda Puravankara

By when will real estate be gender neutral?

To say that women workforce in the Indian real estate has broken the proverbial glass ceiling would be stating the obvious. Far from being perceived as a decorative value at the reception only, the women have now stormed into critical areas, from sales to consumer grievances and corporate communication to legal. Many of them have even been into the decision making and the work culture in many of the Grade A real estate companies appear to be gender neutral.

Reports Women Realtors, Women in Real Estate, Women & Real Estate, Women & Property Market, Women Property Agents, Women Property Brokers, Women Property Trends, Women Property Survey

Issues beyond perception behind gender inequality in real estate

Gender equality, or rather lack of it, in the business of real estate is a reality that no one would deny. Real estate by all means is a man’s world in this part of the world. Barring a few exceptions, where the wives or daughters of the developer have been given spotlight, a typical real estate enterprise doesn’t have a sizeable presence of women workforce. A Track2Realty Pan-India Survey.

Column Swapna More, Kagaay

Prop-tech scenario post covid as compared to pre- Covid

For generations, real estate leaders were cautious in changing their business models. But in recent years there has been a significant change. So far the numbers have been on the lower side, but Covid 19, has initiated companies to adopt digital solutions at an unprecedented pace. According to a survey, digitisation is taking precedence across the sector and more than 90 percent of the occupiers and developers are aiming to bring a technological shift in their business operations within the next five years.

Headlines Women professionals, Women in real estate, Male dominated Indian real estate, Women branding Indian real estate, Female brokers in Indian real estate, Track2Realty, Indian real estate news, India property market

Realty brands’ classical mistake in talking to woman

Women today control $28 trillion in annual consumer spending, as per a study. In terms of consumer spending, women today drive almost 80% of all purchases. In terms of home buying, 74% women play the role of either contributor or influencer, as per a pan-India survey by Track2Realty, the real estate think-tank group. This includes 32% home buying by single women across the eight top cities of India.