Balancing branding at the bottom & top of the pyramid
Track2Realty Exclusive: In recent times a lot of people have asked me as to whether Omkar Realtors is making a strategic shift from the slum redevelopment to super luxury segment.
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Realty learning to poke fun & innovation in branding-II
Track2Realty Exclusive: Mumbaipedia concept has nothing to do with real estate projects or the company of the developer but aims at creating a mindspace amongst the target audience.
Housing demand of 2.8 mn units across 8 cities in 5 years: C&W
Track2Realty: The total new housing demand will be nearly 12 million units in the next five years (2013- 17), according to a report by Cushman & Wakefield (C&W). This is based on the estimated growth of population across India and in major cities. Of the pan India additional demand, the top 8 cities will constitute approximately 23%.
Focus shifting beyond metro cities-II
Track2Realty Exclusive: The numerous options available in these markets are a great advantage. With many constructions under progress, be it commercial space for offices, shops or residential houses/apartments, there is plenty of options to choose from.
Rental values largely stable in Mumbai in Q3 2013
Track2Realty: Mumbai witnessed sluggish commercial leasing activity during the third quarter of 2013. The micro markets of Lower Parel, Thane and Navi Mumbai witnessed maximum traction and were the preferred region for office space leasing. Rental values in Mumbai remained largely stable with marginal dip in the CBD and ABD locations, according to the findings of CBRE’s latest report,India Office Market View Q3 2013.
Realty wanted a genuine PR professional-I
Track2Realty Exclusive: Public Relations or the PR stands for different things to different people in this part of the world. In the business of Indian real estate the philosophy is how much coverage do I get by paying how less. And only developers are not to be blamed for this since agencies understand the psychology of developers and tend to over-promise, thanks to the cut-throat competition in the business.
Red Fort Capital to invest Rs 1000 crore in Lotus Greens
Track2Realty: Lotus Greens announced on Monday, Oct 7, that Red Fort Capital, one of the leading Real Estate Private Equity firm, will be investing 1000 crores in various projects of Lotus Greens.
Realty learning to poke fun & innovation in branding-I
Track2Realty Exclusive: Call it stale or repetitive but real estate advertising has always been too sales-centric with no thrust on building the iconic brand. Though the sector has matured on several other parameters of corporate quotient, and charging for the brand premium seems to be on top priority; still the advertising has been by and large project driven.
Affordable Bhiwadi emerging as property hot spot
Track2Realty Exclusive: Seen as the poor cousin of Gurgaon-Manesar till only recently, Bhiwadi is fast emerging as the property hot spot and the price appreciation in this sleepy town not long ago has actually been steadfast in the last four-five years.
Leverage national brand with local flavor to win small town buyers-I
Track2Realty Exclusive: When we moved out of the comfort zone of metro city, the first question people asked us was how can we meet up with the challenge of leveraging our brand positioning in other geographical markets? Real estate, after all, is a micro market business and branding the realty has by and large presumed to be a metro phenomenon.