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Why ASCI red flags misleading ads with real estate?
Real estate advertisements are most exploitative, says ASCI. In its “Half-Yearly Complaints Report 2024-25”, the self-regulatory body ASCI (Advertising Standards Council of India) said that of all the 3031 ads investigated, around 34% were from the real estate sector alone. It was followed by 29% ads from illegal betting and 8% from the healthcare sector. Track2Realty is conscious of the fact that the builders would challenge this allegation tooth & nail. The developers that we have spoken to have either denied existence of such practices or have even questioned the legitimacy of ASCI.