Track2Realty Exclusive: It seems misleading realty advertisements and promotions are not just Indian market specific but a global trend. While the Indian developers are being asked to stop misleading ads, misleading news with realty/marketing companies’ employees as potential buyers has been reported in other parts of the world.
Track2Realty Exclusive: Many within the sector admit it is more often the case of lacking USP of the project added with the faulty communication and branding. This is being compensated by frivolous features which may bring the footfall but hardly translates into buying.
Track2Realty Exclusive: According to a recent data, there are over 100 million unsold inventories in the market and the developers are waiting to liquidate them. No wonder, it is attracting the brokers into group buying options. Property broker Agni Properties also added group buying to its portfolio in July 2011.
Track2Realty Exclusive: Group buying is emerging as a win-win situation for both the buyers and the developers.Track2Realty talks to all the concerned parties in the deal to find that while it saves the marketing cost of the developers and increases the bargain of the buyers, in no way it cuts the role of the intermediaries as well, thus making it the most lucrative marketing model for all in the future.