Dubai-based PNC Menon, Founder and Chairman of Sobha Group, who hails from Palakkad, Kerala, has pledged to restore hope by building 50 homes for Wayanad landslide survivors. In a letter to Kerala Chief Minister Pinarayi Vijayan, Menon expressed his grief and sorrow over the tragedy, emphasizing his commitment to support the affected families.
The 12th edition of Track2Realty BrandXReport 2023-24 is witness to the fact that the fiscal performance of nearly all the large & listed players is at an all time high. The real estate leadership is hence defined by the consumer experiences and their shared satisfaction along with the aspiration for the respective brands in the business.
Bengaluru-based Prestige Group has emerged as the National Brand Leader for the 2nd consecutive time. As a matter of fact, all the Top 3 National Brands of last fiscal year retain their respective Brand Rank with better Brand Score. Out of the Top 5 National Brands, 5 players are yet again from Bengaluru market. Sobha Limited improves its Brand Rank and jumps up to Number 4 this time around.
Prestige Group has emerged as the new Brand Leader of Indian real estate. The brand had continuously been closer to the Leadership and among the Top 3 National Brands. Brigade Group makes a giant leap and jumps from Number 5 to now the 2nd Best Brand of the business. DLF is continuously scaling up and now rests as 3rd Best Brand at the National level. Godrej Properties is losing its sheen as a Valuable Brand and slips down to Number 5 from Number 2 this fiscal year. Puravankara is also proving to be the Dark Horse of the National Brand Leadership and emerges from Number 7 to now at Number 5.
The reports of Adani Realty merger with DB Realty has taken market analysts by surprise. According to the sources close to the developments, this is Adani’s bid to get into listed realty companies’ portfolio. However, the larger question that only Adani Realty can answer is that to what extent would the giant carry over the baggage of the tainted DB Realty. The memories of Godrej Properties announcement to join hands and getting market backlash of shareholders are still fresh in public memory. A Track2Realty analysis.
While other developers aspiring to go global are tying up with international brands, PNC Menon, founder and Chairman Emeritus of Sobha Group believes in organic growth of the brand. In an exclusive interview with Ravi Sinha at his Dubai office, he explains how Sobha has the inherent resilience to succeed anywhere in the global market. Focus on quality & don’t break the law is his mantra of global brand leadership.
In an interesting year when Godrej Properties lost its sheen, Sobha Limited yet again bounced back as the National Brand Leader after a gap of 2 years. The 10th edition of Track2Realty BrandXReport 2021-22 finds that the market perception vis-à-vis the brands could change dramatically, and it takes all the more care to retain the Brand Leadership than reaching at the top.
Brooklyn Towers, spread across 8 acres of land houses a total of 1,305 residential apartments in 1BHK, 2BHK and 2.5 BHK units of 495 sq. ft to 1193 sq. ft. meeting the needs of the customers who appreciate contemporary living with the best-in-class amenities and offerings.
With the vaccination drive in full swing, there is renewed optimism, and the country’s economic momentum seems to be picking up. In particular, the real estate sector is witnessing new interest from homebuyers as seen in Q1 FY22, spurred due to positive government policies, initiatives taken by the developers and pent-up consumer demands. This is a new phase of real estate growth, innovation, and investment, contributing towards making India the world’s fastest-growing major economy.
Godrej Properties has strengthened its brand leadership for the 2nd consecutive year. The 9th edition of Track2Realty BrandXReport 2020-21 finds that the K-shaped recovery in the Indian real estate has helped most of the organized developers with corporate governance, at the cost of the large universe of the companies operating like personal fiefdoms.
SOBHA Limited claims to have achieved best ever quarterly sales volume of 1.13 million square feet of Super Built up Area valued at INR 8.88 billion, with an average price realization of INR 7,830 per square feet during Q3-21. Sales volume, total sales value and Sobha share of sales value during Q3-21 were up by 27% ,29% , 28% respectively as compared to Q2-21.