Track2Realty Exclusive: No institution is born into greatness; they have to ascend their way into greatness. The only real lasting lesson of institution building is that values create value. If you do not have values, no amount of advertising billboards can get you an enduring image of excellence. There can be glory in the short run perhaps, but a lasting reputation can be built only on integrity of purpose and ethics and an indomitable will to never compromise on standards.