Track2Realty Exclusive: The real estate market has often been defined in terms of being either the buyers’ market or the sellers’ market. In most of the major markets across the country the bull phase of the economy led to the sellers’ market with demand outstripping the supply.
Track2Realty Exclusive: Till very recently, unlike several other industries, real estate used to take a back seat in times of a sluggish market or when there was some controversy around. Any negative market sentiment or slowdown more often than not led to newspapers’ property supplements growing thinner and vacant hoardings in and around city becoming common. Prima facie it was seen to be a sales driven exercise where real estate companies’ approach has been to advertise for selling their product and not creating a brand icon. But that seems to be only half the truth in today’s context as the sector is doling out more money for advertising despite slowdown.
Track2Realty Exclusive: It has often been argued that Indian realty needs to adopt best practices and improve brand image as the sector defends its rough ride on the learning curves. If adopting Corporate Social Responsibility (CSR), retaining employees, inculcating brand loyalty and earning buyers’ trust are some of the best practices that can address the perception issues of Indian real estate, then the sector has to walk a long road ahead.
Track2Realty Exclusive: IT driven locations across the country has been witness to the migration of large educated workforce, be it Bangalore, Gurgaon or Pune. This upwardly mobile, well-earning and lifestyle driven class hence becomes a key demand driver of property in the given city. In Pune the expat Indians have thus emerged as the key demand driver of property.
Track2Realty: Tata Housing strengthened its presence in the high-end luxury segment in NCR by launching its 4th project Arabella. Located immediately off the Sohna Haryana Highway, Arabella is inspired by the Aravallis and has been aesthetically designed as an extension to the lush green surroundings.
Track2Realty Exclusive: Reeling under compelling economic circumstances that call for financial prudence and tough measures, the first Union Budget of the NDA Government is still reason enough for the real estate sector to exude optimism. It seems the euphoria of a stable government at the Centre is running so deep that despite of the government taking certain tough economic measures before the budget itself and the Reserve Bank of India also not cutting the repo rate down in its recent monetary policy review, the sector is expecting rosy days ahead with the budget being the first catalytic point.
Track2Realty: The Bombay High Court on Wednesday, June 26, ordered the Mumbai police Crime Branch to file an FIR against four persons, including Hiranandani Developers co-founder and managing director Niranjan Hiranandani and two police officers, in a complaint filed by a 28-year-old woman from Powai.
Track2Realty: Over fifty percent of real estate buyers decisions are influenced by Internet research. The phenomenon, of researching online for real estate information is not limited to metros but also extended to buyers in tier II cities, as per the study of Google India. The study was conducted to understand the influence of Internet on real estate purchase decisions in India.
Track2Realty: In India’s competitive real estate market, luxury housing projects have been launched aplenty over the last couple of years. So much so that a conservative market like Chennai, for instance, is likely to witness about 1,500 units of ultra-luxury homes—budgeted between Rs. 5–20 crore—within the next 12 months.
Track2Realty: Cumulative commercial real estate loans have tripled to reach INR 1.428 billion in the last six years up to November 2013, whereas individual housing loans doubled to reach INR 5.185 billion during the same period.