Realty learning to poke fun & innovation in branding-II
Track2Realty Exclusive: Mumbaipedia concept has nothing to do with real estate projects or the company of the developer but aims at creating a mindspace amongst the target audience.
Browsing: Realty Branding-1
Scaling real estate on the promised 8 Ps-III
Track2Realty Exclusive: Persona stands for the third P and it is something that has been all elusive in the real estate. The persona of a luxury brand is largely a consequence of distinctive projection and coherence of the application. The visual brand identity captures the brand’s personality, mystique & emotional values in a nutshell.
Realty brand positioning not connecting with home buyers-II
Track2Realty Survey: The question is what shapes public perception as far as brand premium of a real estate company is concerned? User experience and word of mouth publicity is what matters to them and advertising is nothing more than a medium to know about the new launches.