Are celebrity brand ambassadors liable for real estate failures?
Bombarded by the celebrity cricket icon as its brand ambassador, a gullible home buyer, Akshat Jain in Greater Noida, bought an apartment with the builder. However, his dreams of a sweet home had a crash landing when the developer defaulted and reports of conflict emerged between the developer and the cricketer over the non-payment of endorsement fee. Track2Realty probes whether celebrity brand ambassadors could be made liable if the builder fails with the promise.