CREDAI as a real estate industry body fails miserably time & again to gain public & policy level acceptance. Reason: Shady builders have more often than not been operating as the elected office bearers of CREDAI. The situation is all the more grave with CREDAI NCR team that believes in convince, confuse or corrupt philosophy of public, policy & media engagement. In his diary of a real estate journalist, Ravi Sinha highlights how focus on projection than perception change at the ground has been the nemesis of CREDAI in general and CREDAI NCR in particular.