Track2Realty Exclusive: Samarjeet Singh went on a house hunt in Mumbai with the obvious expectations of entering into a buyers’ market. The reported stress and standing inventory of 48 months made him believe that this is the right time to negotiate the deal and also get the immediate possession with a record inventory available in the market.
Track2Realty Exclusive: The real-estate category has taken the product-led path to brand building. Products occupy centre-stage in advertising campaigns; properties serve as brand emblems. Developers build properties, showcase them through advertisements, customers experience drives word-of-mouth, which in turn generates additional customers and on it goes. Through this iterative process, a brand is built. In other words, the brand identity is inherent in the developer’s real-estate footprint.
Track2Realty Exclusive: Home buyers across the country find the reports of price appreciation a manipulative marketing myth. They blame a strong cartel of brokers/underwriters responsible for artificial appreciation which does not have any market logic. What comes as a bad news for the developers and promises to redefine the market dynamics of the real estate is the fact that buyers’ awareness has caught on the market manipulation that appreciates property prices unreasonably. It also indicates the marketing strategy of the realty companies is not grounded while operating in an eco system of brokers/underwriters to absorb the artificial appreciation.
Track2Realty: India has received a total estimated investment of US$ 1.2 Bn in the real estate sector making it the 10th most invested location in APAC region of which investment in land was the highest at US$ 838 million, says Cushman & Wakefield in its report ‘Investment Market Beat’ 2013. The APAC region received a record US$ 487 Billion of investment in the real estate sector.
Track2Realty: Prime office space absorption in the Delhi National Capital…
Track2Realty: With economy witnessing a downturn, interest rates and inflation reaching all-time highs, 2013 has been one of the most eventful years for Real Estate in India. While introduction of Real Estate Regulatory Bill and Land Acquisitions Bills in the Parliament was positive for the real estate industry, end users sitting on the fence expecting a fall in prices lead to a contraction of demand in the past few quarters.
Track2Realty Exclusive: The Coimbatore real estate has by and large outperformed the rest of the country. This better-than-national average performance during the year 2013 has been remarkable at a time when some of the matured property markets were witness to sales plummeting with stress both at the buyers’ as well as developers’ level.
Track2Realty: There are still significant investment opportunities left in India’s real estate market. For investors looking at cost-effective projects to park their funds, this might be a right time as weak market sentiments are likely to lead to weak valuations, providing windows for investing in quality projects.
Track2Realty Exclusive: Friends handling the social media of realty companies take an offence when social media is being criticised to be overused due to strategic dilemma. “Don’t blame the medium for human follies,” is the argument in general. Actually one of the friends from the online community wrote a blog post on the issue with the same title and started a discussion thread on the LinkedIn.
Track2Realty: Emerging markets are offering interesting investment opportunities in terms of shopping center development, according to the latest Asia Pacific Retail Trends and Retail Hotspots reports released by CBRE. The Asia Pacific market in particular continued to see a steady flow of new retailer openings in 2013, amid steady economic growth and generally positive consumer sentiment.