Track2Realty Exclusive: Real estate in search of the twin objectives of sales and brand promotions has, of late, learnt that there is no better mechanism to achieve the both than property exhibitions. It brings many buyers & multiple sellers on board to showcase what is available in the given market.
Track2Realty: PDA Omaxe City, a Joint Development Agreement (JDA) between real estate major Omaxe Ltd. and PDA is all set to see the light of the day as the petition challenging the veracity and legality of the JDA project was dismissed as withdrawn in Punjab and Haryana High Court.
Track2Realty: Century 21 Real Estate, the franchisor of the residential real estate sales organization, has expanded in India with the signing of a master franchise agreement to open CENTURY 21 franchises in India. Alchemist Group has become the master franchisor of the CENTURY 21 System for India operating as CENTURY 21 India.
Track2Realty Exclusive: When Purushottam Sharma, a government officer was posted in Bhiwadi seven years back, it was like a punishment posting. He sulked, the family resented yet with no infrastructure living in Gurgaon and travelling daily to Bhiwadi was something that was not feasible.
Track2Realty Exclusive: Chairman, Public Relations Society of America, Gerard Corbett announced the new definition of Public Relations. After more than 900 suggestions, much deliberation, crowd-sourcing and lots of voting, the winning definition of the PR is: “Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
Track2Realty Exclusive: In general branding in smaller towns is more focused on project. However, an equal emphasis on corporate branding should remain the strategy. It is very important to stress upon the brand to make the consumer aware of the strength of the company and assure them of the safety of their investment. This is where brand positioning is important in the initial stage. However, once the credibility is established, project branding assumes centre stage.
Track2Realty Exclusive: Romesh Singh, a resident of Bhiwadi is quite confused with the city that is fast evolving. After having spent around seven years in Bhiwadi, the city is no more the same that he can relate with. The shopping complexes, malls and the emerging lifestyle is something that he thought is meant for metro cities. But the retail revolution in this till only recently sleeping city has changed everything, adding to the lifestyle choices and hence confusion among people like Romesh.
Track2Realty Exclusive: A leading Indian real estate company recently invited pitch from the PR agencies for its prestigious account. The short listed PR agencies were given a level playing field and there had been nothing to suggest any element of favouritism when one of the PR Agencies clinched the deal on the merits of its exposure in the given industry.
Track2Realty Exclusive: In recent times a lot of people have asked me as to whether Omkar Realtors is making a strategic shift from the slum redevelopment to super luxury segment.
Track2Realty: The total new housing demand will be nearly 12 million units in the next five years (2013- 17), according to a report by Cushman & Wakefield (C&W). This is based on the estimated growth of population across India and in major cities. Of the pan India additional demand, the top 8 cities will constitute approximately 23%.