SARE Homes launches ready-to-move-in apartments in Chennai
Track2Realty: SARE Homes has launched ready-to-move-in apartments called “Dewy Terraces” in its residential township called SARE Crescent ParC located on the OMR road in Chennai.
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Sex as a real(ty) brand catalyst-II
Track2Realty Exclusive: There is also the question of whether sex actually is effective as ads with a little less skin and a little more elegance. While sex sells the same things that other images of wealth and control do, it triggers a lot more reaction, both positive and negative.
What deters US investment in Indian realty
Track2Realty Exclusive: Why the US investors are shying away from investing in India? Primarily, it is the fear of change in policy as they had experienced in the past. Lack of significant growth is also another factor that is working against their investment in the Indian realty stocks.
Sex as a real(ty) brand catalyst-I
Track2Realty Exclusive: Call it controversial, blame it to be provocative or just dismiss it against the ethos of prudish Indian culture, but sex has been the tried and tested mantra of selling in advertising. Real estate the world over has courted this formula not just with sexually inducive advertising but as a holistic mantra of marketing, even when the campaign has attracted widespread criticism.
Curbing creative liberty to facelift real estate-II
Track2Realty Exclusive: That small builders and fly-by-night operators in the business are the reason why the government is so concerned with the misleading advertisements. Often they advertise the project launch without even getting the mandatory license and in some cases home seekers hard earned money is lost.
Purvankara to launch project in JP Nagar, Mumbai
Track2Realty: Puravankara Projects is launching a super-luxury project in JP Nagar, Mumbai. The property, named Purva Coronation Square, claims to be designed to indulge the inclinations of modern-day royalty.
DTZ report finds mixed sentiments amongst retailers
Track2Realty: Retail leasing activity continued to be subdued in Q2 2013, as most retailers remained cautious due to the weak economic conditions that are currently prevailing in India. Several retailers started to employ new service delivery models by closing down loss making stores, especially in non-core markets.
Setback to Mumbai realty as 22-km trans-harbour project finds no takers
Track2Realty: In a major setback to attempts of Maharashtra government to improve infrastructure in the Mumbai, none of the five shortlisted firms put in tender for the ambitious Mumbai TransHarbour Link (MTHL) project, the bids for which opened on Tuesday, Aug 6. It is also seen as a major blow for the Mumbai real estate market which was expecting a turnaround post this Rs. 10,000 crore ambitious project.
Curbing creative liberty to facelift real estate-I
Track2Realty Exclusive: The realty sector may call it freeze of creative liberty but the proposed penalty clause in regulator bill on misleading ads can also bring much-needed facelift to the sector. Track2Realty takes up the issue with the industry representatives to understand why they are scared with the misleading ads clause in the proposed bill. Is it really about curbing the creativity or an attempt to rationalise over promises by the developers?
Real Estate Bill consumer-friendly but not anti-industry: Girija Vyas
Track2Realty Agencies: Expressing hope that Parliament will pass the Real Estate (Regulation and Development) Bill in its Monsoon Session, Housing and Urban Poverty Alleviation (HUPA) Minister Girija Vyas said that the legislation aims to protect consumer interest but was not against the industry.