It is in this backdrop that in a typical “Ravi Sinha Uncensored” tone I told a PR girl who called me for one such Press Release by one of the largest developers of Mumbai, “Listen! As a matter of principle I am not carrying any story on food distribution to construction workers. But wait! Please give my feedback to your client, “He or any other builder is not doing any charity; not worth beating its own trumpet. This is a national calamity and you are morally bound to do so. Such Press Releases only make you look really petty. You can weave this info into some other story once the dust settles and everything is normal. But glorifying humanitarian gesture at this point of time is at best Corona Tourism for Publicity which is highly deplorable.”