Track2Realty Exclusive: The steady growth of the Coimbatore property market even in the wake of the overall economic slowdown makes it a curious case for many analysts. It is convenient to say that the market of Coimbatore real estate is by and large end-user driven and hence a realistic market to sustain the effects of slowdown.
Track2Realty: Sobha Developers, on a consolidated basis, registered a turnover of Rs. 10.08 Billion during the first half of FY 2013-14. The Profit before Tax (PBT) stood at Rs. 1.71 Billion, and the Profit after Tax (PAT) was Rs. 1.07 Billion. On a year-on-year basis, Revenues have increased by 18%, PBT by 21% and PAT by 12% from its operations.
Track2Realty: The overall vacancy levels in malls declined by 0.6 percentage to 14.51% on account of consistent leasing activities while supply has been only 0.77 msf gets added in Kolkata and Pune, says a retail report by Cushman & Wakefield. Healthy transaction activity led to reduction in overall mall vacancy of Pune and Kolkata despite the addition of fresh mall space in both the cities.
Track2Realty Exclusive: While the property markets in other parts of the country are busy with festive offers, Coimbatore real estate is showing no signs of gift, freebies and other marketing lucrative schemes. Prima facie it may seem like the festive buying of homes is not a reality in this part of the world, and hence no developer is bothered to lure the home buyers with gold coins, cars, foreign tours or outright discount.
Track2Realty Exclusive: Some of the developers believe that being a responsible corporate entity CSR forms a very important aspect of their day to day functioning. For example, Kamal Khetan, CMD, Sunteck Realty says they have formed Sunteck Foundation that is a dedicated entity which under its umbrella supports various initiatives that lead to social betterment.
Track2Realty: Thapar Builders have launched their new residential project, Arthah, the first 26-storey residential complex in Vaishali at Ghaziabad. Arthah has been designed by architectural firm, Morphogenesis and it is close to the Vaishali Metro Station.
Track2Realty: Cushman and Wakefield has been appointed as exclusive marketing partners by Equinox Realty, the real estate arm of Essar Group, for Villas In The Sky range of apartments at Water’s Edge in Hebbal, Bangalore. These super premium homes christened ‘Villas In The Sky’ are luxury four bedroom apartments with study that come with exclusive features such as a private elevator, lap pool and Jacuzzi, raising the luxury quotient.
Track2Realty Exclusive: We have been through three key stages of evolution in facilities management in India and now stand at the cusp of the fourth, and most exciting, one. The first was prior to the growth years for India and existed from independence to around the mid-1990s.
Track2Realty Exclusive: A Delhi-based brand strategist says property exhibitions are more about BTL (Below the Line) brand positioning. Requesting anonymity, he maintains that footfalls are not necessarily translated into actual buying. Even the sales figure that developers so glorify out of the property fest is, more often than not, accumulative sales figure of the given period.
Track2Realty Exclusive: It is generally believed in the sector that CSR can not be a brand driver the way other branding efforts are being evaluated in terms of ROI. Diipesh Bhagtani, Executive Director, Jaycee Homes, says that CSR alone cannot be the catalyst for brand building; there is no case study as such. CSR is seen more as a responsibility towards the society rather than a business promotion activity.