Browsing: New Project Launches

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Why can’t home buyers define demand for the real estate projects?

At a time when there is a mad rush to launch new projects in & around the airports across the cities of India, a developer in Bengaluru opted to go in the diametrically opposite direction. Prima facie, what appeared to be a case of finding a better or affordable land parcel in that given location of South-West Bengaluru had a strategy that very few adopt in the business of Indian real estate. The strategy to define demand through scientific research. The demand in the market was assessed with consumer psychograph study – what consumers want; what they need; where are the gaps; and how a new housing project could fill in that gap.

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Assetz Property Group launches residential project in North Bengaluru

North Bengaluru has emerged as a real estate hotspot in recent years due to the presence of the Kempegowda International Airport, major corporate offices, a host of recreational options, and the arrival of the next phase of Namma Metro in the near future. An integral part of North Bengaluru is the 3,000-acre KIADB Hardware & IT Park which is home to many Aerospace and IT campuses surrounded by well-planned infrastructure, ample green parks and open spaces, retail spaces, and more. Since this area has been witnessing increased interest from homebuyers over the last few years, a high-end residential project like Assetz Sora & Saki aims to cater to the discerning tastes of the new-age home buyers.