Track2Realty Exclusive: Brand building and maintaining the brand image is a big challenge for any business, and more so for in real estate where one has a direct contact with the end user. Moreover, brand positioning of the business of real estate is dependent on the overall eco system where demand and supply is dependent upon a host of external factors such as the state of the economy, government policies, etc.
Track2Realty: Century 21 Real Estate, the franchisor of the residential real estate sales organization, has expanded in India with the signing of a master franchise agreement to open CENTURY 21 franchises in India. Alchemist Group has become the master franchisor of the CENTURY 21 System for India operating as CENTURY 21 India.
Track2Realty Exclusive: When Purushottam Sharma, a government officer was posted in Bhiwadi seven years back, it was like a punishment posting. He sulked, the family resented yet with no infrastructure living in Gurgaon and travelling daily to Bhiwadi was something that was not feasible.
Track2Realty Exclusive: In general branding in smaller towns is more focused on project. However, an equal emphasis on corporate branding should remain the strategy. It is very important to stress upon the brand to make the consumer aware of the strength of the company and assure them of the safety of their investment. This is where brand positioning is important in the initial stage. However, once the credibility is established, project branding assumes centre stage.
Track2Realty Exclusive: A leading Indian real estate company recently invited pitch from the PR agencies for its prestigious account. The short listed PR agencies were given a level playing field and there had been nothing to suggest any element of favouritism when one of the PR Agencies clinched the deal on the merits of its exposure in the given industry.
Track2Realty Exclusive: In recent times a lot of people have asked me as to whether Omkar Realtors is making a strategic shift from the slum redevelopment to super luxury segment.
Track2Realty: The total new housing demand will be nearly 12 million units in the next five years (2013- 17), according to a report by Cushman & Wakefield (C&W). This is based on the estimated growth of population across India and in major cities. Of the pan India additional demand, the top 8 cities will constitute approximately 23%.
Track2Realty: Mumbai witnessed sluggish commercial leasing activity during the third quarter of 2013. The micro markets of Lower Parel, Thane and Navi Mumbai witnessed maximum traction and were the preferred region for office space leasing. Rental values in Mumbai remained largely stable with marginal dip in the CBD and ABD locations, according to the findings of CBRE’s latest report,India Office Market View Q3 2013.
Track2Realty Exclusive: Public Relations or the PR stands for different things to different people in this part of the world. In the business of Indian real estate the philosophy is how much coverage do I get by paying how less. And only developers are not to be blamed for this since agencies understand the psychology of developers and tend to over-promise, thanks to the cut-throat competition in the business.
Track2Realty Exclusive: Seen as the poor cousin of Gurgaon-Manesar till only recently, Bhiwadi is fast emerging as the property hot spot and the price appreciation in this sleepy town not long ago has actually been steadfast in the last four-five years.