Track2Realty Exclusive: As a brand management professional, I am often asked as to which industry in India needs branding the most. Without any second thoughts, my answer is real estate. Prima facie that may sound very counterintuitive as real estate is after all a big advertising spender.
Track2Realty Exclusive: When Prahlad Patel went on a property hunt in the city of Vadodara, the broker had a curious look at his face. Under the impression that Patel is one among the many NRIs looking to invest in the city property with the fall in the Indian currency he thought it is his duty to narrate how the property market is just ripe to enter for sizeable return.
Track2Realty Exclusive: A McKinsey report to the Government of India on cost of approval had clearly pointed out that the costs incurred on account of various approvals could constitute anything up to 40 per cent of the sale value. Such is the enormity of the problem of approvals and that the challenge of negativity that we suffer from.
Track2Realty Exclusive: At a time when the critics of Mumbai real estate were busy with the conspiracy theory and prophets of doomsday were writing the obituary, with the report suggesting the city market sitting over 48 months of inventory lending credence to such conspiracy theory, there has been an under-current in the Mumbai property market where some of the smart developers were devising new strategies to beat the slowdown.
Track2Realty Exclusive: A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company. Branding, according to me, is a double edged sword which grants an advantage of building clientele, loyalty, trust etc but also burdens the shoulders with an added responsibility and obligation to defend the ‘Brand’ so far created persistently.
Track2Realty: India is among the top ten global markets to recorded the highest rental increase year on year as per the annual report ‘Main Streets across the World 2013’ by Cushman & Wakefield. Punjagutta in Hyderabad, recorded the 8th highest growth in retail rental values globally with an annual growth of 29% year–on- year.
Track2Realty Exclusive: Industry experts assert if the neighbourhood does not have the supportive social infrastructure, the demand will be less compared to the well-developed areas. The number of houses remaining vacant in a project in the core areas of the city is less compared to those outside the city.
Track2Realty Exclusive: There have even been signs that true partnerships on specific initiatives is a real possibility, with programmes such as energy management and waste management able to consider – often the first time – true risk and reward sharing in the way in which client and provider engage.
Track2Realty-Agencies: Decline in supply of additional office space is likely to put pressure on rental values in the coming quarters, even as the demand is expected to be moderate, industry experts say.
Track2Realty Exclusive: Analysts seem to agree with this premise that Ahmedabad has grown enormously over the past decade, due to ultra-progressive policies and intelligent development governance. The city is providing extraordinary and unprecedented returns on the real estate ROI, and has proven to be one of the most exciting investment destinations in India today. Still, it is not an investor driven market and end-users are very much active in the city market.