Piramal Realty has launched a premium residential tower ‘Vivaan’ exclusively for NRIs in Dubai. This building is situated within the residential complex of Piramal Vaikunth at Balkum, Thane, which is 25km from Mumbai International airport.
We keep hearing the term ‘market drivers’ being used in real estate. What are they? Market drivers can be defined as developments in an area that increase the value of living there. It is a well-established fact that infrastructure is by far the most important driver for real estate demand and property appreciation growth.
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A few may have succeeded but most of the developers have failed to position themselves right during the slowdown. In the process Track2Realty finds that the brand realty has taken a severe beating, losing the trust of both the end-users and the investors. The brand positioning that differentiates between the two different realty companies is today negligible with developers’ focus to sell. That, unfortunately, is not working for them and commanding premium over the brand reputation today is a far cry. Our team speaks to a cross section of developers, analysts and brand experts who may differ with each other but nearly all agree that sector has to come out of the Catch 22 situation.
In the real estate market consumer activism in India may have been high in recent times, but consumer awareness is pretty low. Most of the first time home buyers even fail to differentiate between what they want and what they need in an apartment, forget about their knowledge with regard to legalities and necessary checklist. The mismatch between developers’ offerings and buyers’ perception is a critical missing link leading to an impression gaining ground that the developer has not fulfilled his promise.
Track2Realty view on project delays The lack of regulations is…
From being the governance wild child to maturing into a market influencer, India’s real-estate sector has transformed in the past decade, with a paradigm shift from family owned businesses to corporates along with a few companies listing on stock exchanges. The change began with the government opening doors to Foreign Direct Investment (FDI) in 2005 and then welcoming the next wave of stability as corporate houses brought image restoration for the sector. Led by corporate entities, realty companies soon adopted corporate governance wherein transparency began to trickle down into the system as a norm slowly.
Over 75 per cent of the total 3,540 live projects with total outstanding investments worth over Rs 14 lakh crore attracted by the real estate sector across India remained non-starter as of financial year 2014-15, noted a just-concluded study by apex industry body ASSOCHAM.
Some key findings that indicate the aspiration quotient and standing of the Indian real estate:
88% Indians find real estate is still best asset class to invest
72% believe pre-launch or early stage of construction is best bargain
78% maintain upcoming locations give better returns than prime localities
84% homebuyers are sulking & repent their home buying decision
46% homebuyers have too serious issues with the developer to reconcile
In a price-sensitive market like Pune, affordable housing is always in demand. The city’s working and earning middle class is constantly on the lookout for good homes available within their budget. This festive season, the Pune market is showing signs of increased activity as always, but the onus is on homes which fit people’s budgets.