Browsing: India Real Estate News

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How the land acquisition bill will change the real estate scenario in India

Track2Realty: The much debated Land Acquisition, Rehabilitation and Resettlement Bill, 2012 (LARR Bill) was cleared by the lower house of parliament in the first half of the Budget session. This crucial Bill that seeks to replace the antediluvian Land Acquisition Act, 1894 with a fresh legislation wherein the component of compensation for resettlement and rehabilitation of the project affected families is added.The Bill covers land acquisition including for infrastructure and industrial developments bringing in government, quasi- government and other.

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Realty brand positioning not connecting with home buyers-III

Track2Realty Survey: Is a buyer ready to pay premium for the brand reputation of the developer? Majority of the brand conscious buyers’ say ‘NO’ unless the big brand has offering to match the high price and differentiate the product. In the high-end category, 40 per cent of the buyers are ready to pay a premium.

Consumer Connect Priyanka Manjari, IHC, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty

My choice as a home buyer-I

Track2Realty Exclusive: When it comes to buying the dream home that is largest investment one makes in the lifetime, the choice should ideally rest with the buyer. Ironically but true is the fact that in the property market majority of the beggars…oops buyers are not choosers, unless one has the deep pockets for privileged condominiums.

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KUL launches KUL Couture at Worli, based on anthropological engineering

Track2Realty: Kumar Urban Development Ltd (KUL) has launched a high-end, luxury residential project based on anthropological engineering. Located at Worli in Central Mumbai, this 400 ft high-rise tower called KUL Couture is designed to have just 40 exclusive units, with 2 flats per floor and a breathtaking view of the Arabian Sea.

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Scaling real estate on the promised 8 Ps-I

Track2Realty Exclusive: Brands in general and luxury brands in particular are scaled up on the 8 Ps—Performance, Paucity, Persona, Public Relations, Placement, Personal Touch, Pedigree and Public Figure. Bhawna Modgil tries to scale up the Indian real estate on the given 8 Ps to measure how each of the metrics of branding has been redefined by the developer; not to customise it to the Indian sensibilities but to satisfy their ego, misplaced conviction of brand positioning and assuming sales calls as the branding ROI.

Brand Rating Realty Branding-1, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty

Realty brand positioning not connecting with home buyers-II

Track2Realty Survey: The question is what shapes public perception as far as brand premium of a real estate company is concerned? User experience and word of mouth publicity is what matters to them and advertising is nothing more than a medium to know about the new launches.

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Understanding of brand poor in real estate

Track2Realty Exclusive: One mistake that the Indian realtors have been doing is to go for a cheap and easy way to establish brand recognition is through technology, especially popular mediums like blogs, Facebook and Twitter, which help them build relationship with their clients.

Analysis IACC, Indo American Chamber of Commerce, RK Chopra-IACC, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty

The way forward to US investment in Indian realty

Track2Realty Exclusive: The opening up of retail in multi-brand and single brand is likely to push up the demand for more space throughout the country. On a rough estimate, this sub-segment needs, over the next few years, close to 20 million sq feet of space, which have to be built in accordance with the international standards.

Company News Realty Ad, FReal Estate Advertising, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty

Realty ads lack class, top creative agencies reluctant to serve the sector-II

Track2Realty Exclusive: In one of the classic example, one of the advertising agency recently came out with a creative idea of suggesting the name of the project as 1947. The spacious luxury flat’s advertising was suggested to be played around the concept of freedom—from space crunch, parking mess, traffic snarls etc. with the tag line “when every lips had one word freedom this apartment was conceptualised”. Result: the agency was asked to get out of the hangover of being ‘creative’ or leave.

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