Track2Realty Exclusive: When we conceptualised the idea of having a jury to rate and rank the realty companies, added with our conducting a pan-India survey to understand what shapes the brand perception of real estate companies and how the leading companies fare on the given parameter, we felt something is still missing in our analysis.
Track2Realty Exclusive: Persona stands for the third P and it is something that has been all elusive in the real estate. The persona of a luxury brand is largely a consequence of distinctive projection and coherence of the application. The visual brand identity captures the brand’s personality, mystique & emotional values in a nutshell.
Track2Realty Survey: In this mismatch of segmentation, actual buyers are neglected in holistic branding of the company. However, it is the consumers who play a huge role in determining the credibility of a brand. It is not just the word of mouth publicity, or the lack of it, that is the reason to keep the promise to the customers; rather it also saves money to do crisis management against the negative campaign.
Track2Realty Exclusive: Even if I compromise with what I want and surrender to what I need, as per the definition of realtor/broker, will I get my house possession on time? Will the construction be as good and space as much as promised?
Track2Realty-Agencies: RBI has asked banks to link the disbursal of home loans to stages of construction to protect the interests of buyers and contain the fallout of “innovative” housing financing schemes.
Track2Realty: In the latest phase of the company’s growth in India, Cushman & Wakefield has expanded operations in Kolkata and acquired the entire team of Lemongrass Advisors, a well-respected real estate consultancy firm in Kolkata and Eastern India.
Track2Realty Exclusive: An affordable housing project should be located within reasonable distances from workplaces and should be connected adequately through public transport.
Track2Realty Exclusive: When it comes to the first P, that is Performance, the brand is measured at two levels—product level and experience level. At the product level, it must satisfy the functional and utilitarian characteristic as well as deliver on its practical physical attributes. It must stand up to the expected quality or design excellence ingredients like creativity, exclusivity, craftsmanship, precision, materials, high quality & innovation.
Track2Realty Exclusive: In the pre-2008 era, print spends were high. Since then the global economic recession and resultant decline in sales have compelled marketers to explore alternative channels. Subsequently, internet marketing which up till then meant having a website, morphed into a lead-generation and branding tool.
Track2Realty: The Lok Sabha on Thursday night, Aug 29, okayed a new farmer-friendly land acquisition Bill that promises to address landowners’ concerns as regards relief and rehabilitation. A last-minute division of votes forced by the Trinamool Congress saw 216 members voting in its favour and 19 against it.