Track2Realty Exclusive: I won’t blame the marketing or the branding team in such a set-up where the defined role of corporate communication is very clear—advertising specialist is one who can negotiate the best rate with the media or the ad agencies, PR guy is one who can get them in column-centimetre of print and soundbytes of television studio and others are good for their dealing with the vendors to deliver brochure and other marketing kit on time. Any extra grey cell and one is a misfit in the company and liability for the management.

Track2Realty Exclusive: In today’s real estate market where projects are more often than not adding only to the inventory, marketing department of respective companies are wondering as to what went wrong in the brand positioning of the project.

Track2Realty Exclusive: These are the logical road to reforms and cutting time on approvals. Such a move will go well with the government and thus reinforce the confidence of the buyers also.

Track2Realty: The social responsibility part of the Indian developers has been lacking, to say the least. The manner in which the developers have operated in many emerging micro markets leaves much to be desired of their sensitivities to these issues considering the unprofessional and opaque approach to the functioning of the developers where local level leaders are made a party by greasing their palms.

Track2Realty: Today there is no entry barrier in the sector for any fly-by-night operator with black money to back his initial pomp and show to lure customers. But for a serious start-up there are many perils that plague. Problem is all the voices are being raised to ease only a section of the developers with often myopic vision with regard to the future of the sector.