Track2Realty Exclusive: Print advertising, television commercials, outdoors and, of course, events….real estate has done all that it takes to reach to the customers. However, what matters the most has been neglected the most, observes Track2Realty. It is the social power of the buyers and the online reputation management of the developers that will be the game changer in the year ahead.
Track2Realty: You have specialization over energy efficient buildings. What are some of the best practices adopted globally?
Track2Realty: Homestead, the London-based real estate company, has associated with top Sports Icon, Maria Sharapova for a Gurgaon project. After ‘Michael Schumacher World Tower,’ that was endorsed and supported by Michael Schumacher, Homestead now associates with Maria Sharapova for their their second upcoming luxury residence.
Track2Realty Exclusive: Mumbai real estate is on its way to bounce back to normalcy this Diwali after a couple of years of turmoil where many economists were clueless as to how a demand-supply product can challenge the conventional wisdom of economics where prices are going northwards and transaction the other way.
Track2Realty Exclusive: Many believe the current level of housing inventory is limited and hence many of the companies are launching their projects in phases. The current spate of launches in Mumbai has opened up an inventory of 5,000 plus premium residential apartments aggregating Rs 7,200 crore at market average of Rs 12,000 per sq ft. A majority of the inventory on offer is for the premium residential segment.
Track2Realty-Agencies: Ezzy Group, an infrastructure and property management company on Friday, Nov 9, announced its foray into the Indian realty market with an investment of Rs 5,000 crore spread over the next two years.
Track2Realty Exclusive: The Mumbai property market seems to be determined to break the jinx this festive season with new launches, offers, changed marketing formats and even price correction. If the market trend so far is any indication, it is quite apparent that the developers have gone through the learning curve in the last 2-3 years and are now determined to break the jinx. In this endeavour to bounce back, buyers are smiling all their way to property search and in the process the city property market is defying the collective consciousness of being an over-heated realty market.
Track2Realty: After endorsing a car, watch and DTH brand, among others, Bollywood superstar Shah Rukh Khan has now been roped in as the brand ambassador of real estate development company Mahagun.
Track2Realty-Agencies: Canada-based NRI billionaire, Bob Dhillon is considering investing up to $100 million (about Rs 540 crore) in the Indian real estate market and is planning to approach the Haryana Government for developing a township near Chandigarh.
Track2Realty-Agencies: Billionaire Indo-Canadian landlord Bob Dhillon, who is on the Canadian Prime Minister’s entourage currently visiting India, said India can be a developer’s dream because of so many factors. The Japan-born, India-educated businessman also said he “will be the first person to invest in India,” if the country “now goes for the kind of reforms it has just announced for FDI in retail.”