Balancing branding at the bottom & top of the pyramid
Track2Realty Exclusive: In recent times a lot of people have asked me as to whether Omkar Realtors is making a strategic shift from the slum redevelopment to super luxury segment.
Browsing: BSE
Housing demand of 2.8 mn units across 8 cities in 5 years: C&W
Track2Realty: The total new housing demand will be nearly 12 million units in the next five years (2013- 17), according to a report by Cushman & Wakefield (C&W). This is based on the estimated growth of population across India and in major cities. Of the pan India additional demand, the top 8 cities will constitute approximately 23%.
Affordable Bhiwadi emerging as property hot spot
Track2Realty Exclusive: Seen as the poor cousin of Gurgaon-Manesar till only recently, Bhiwadi is fast emerging as the property hot spot and the price appreciation in this sleepy town not long ago has actually been steadfast in the last four-five years.
Leverage national brand with local flavor to win small town buyers-I
Track2Realty Exclusive: When we moved out of the comfort zone of metro city, the first question people asked us was how can we meet up with the challenge of leveraging our brand positioning in other geographical markets? Real estate, after all, is a micro market business and branding the realty has by and large presumed to be a metro phenomenon.
130 msf expected to get absorbed by 2017: C&W
Track2Realty: The estimated demand for office space across the top eight Indian cities in the period of 2013 – 2017 is expected to be 132 million square feet (msf), says a report by Cushman & Wakefield. Office space absorption in top eight cities is expected to be approximately 22.5 msf in 2013 which will be a decline of approximately 26% over 2012.
Realty stocks not a brand equity barometer-III
Track2Realty Exclusive: More holistic approach is required while conducting a research on any real estate entity. The scientific research should undertake a detailed analysis on the accounting policy, business model, geographical presence, sales & execution strategy, project portfolio of the company. It should also take into consideration the company’s initiatives to monitor its operations for timely delivery of the project without cost overruns & sustaining margins.
Omaxe Connaught Place in Greater Noida
Track2Realty: Omaxe and entertainment agency Wizcraft have associated for creation of a Special Theme Zone at Omaxe Connaught Place in Greater Noida. This Special Theme Zone will showcase a never-seen-before concept theme zone that is intended to not only entertain and excite but also educate and empower.
Realty stocks not a brand equity barometer-II
Track2Realty Exclusive: A Crisil Research report maintains that absorption of new residential units across six key cities is likely to increase at a compounded annual growth rate of 7 per cent in the next two years, with Mumbai registering the highest CAGR of 14 per cent in the next two years due to huge pent-up demand. Meanwhile, the Bangalore realty market is likely to see a stable rise in sales with firms such as Sobha Developers Ltd and Prestige Estates Ltd benefiting.
Realty stocks not a brand equity barometer-I
Track2Realty Exclusive: Nearly Real estate stocks have been on a roller coaster ride for the last few years but 2012-13 has been witness to some stability in the realty index. Critics call it more speculative than any other index as the disconnect between the respective company and its stock has often been devoid of logic.
CREDAI appeals for high power realty committee for major projects
Track2Realty: Citing the inordinate delay in obtaining approvals for projects that is stalling growth of the real estate sector and also the economy of the country, Lalit Kumar Jain, Chairman CREDAI and CMD, Kumar Urban development Ltd, urged the Union Government to form a high power realty committee to accelerate big ticket realty projects worth between Rs.200 Cr and Rs.1000 Cr.