Track2Realty: After endorsing a car, watch and DTH brand, among others, Bollywood superstar Shah Rukh Khan has now been roped in as the brand ambassador of real estate development company Mahagun.
Delhi-based Mahagun India has also introduced its new corporate identity with a new logo. The company claims decision to rope in SRK was based on the similarity of the company`s ideology.
“Great names are built with consistent performances, and Shah Rukh and Mahagun have both built their reputation with excellence in performances every time giving each of them an appropriate tag – `A name that performs`,” Dhiraj Jain, Director, Mahagun India said in a statement.
Shah Rukh, who is busy with the promotion of his forthcoming Diwali release “Jab Tak Hai Jaan”, appears in a print ad for the company, wearing black.