In an interesting year when Godrej Properties lost its sheen, Sobha Limited yet again bounced back as the National Brand Leader after a gap of 2 years. The 10th edition of Track2Realty BrandXReport 2021-22 finds that the market perception vis-à-vis the brands could change dramatically, and it takes all the more care to retain the Brand Leadership than reaching at the top.
The real estate industry stakeholders are debating over the design changes and other functional changes in the housing projects after Coronavirus. An impression is gaining ground that the developers have the realization that the world has changed due to pandemic and they need to alter to fit into the buyers’ needs. An online poll by Track2Realty nevertheless finds that the industry is off the mark when it comes to read the pulse of the buyers. The buyers are not looking for knee jerk design changes but housing to have long term functional changes.
A record low household savings, double digit unemployment, and rising inflation, has added to the harsh reality of Indian home buyers’ high Debt to Income (DTI) ratio. The Covid induced financial hardships have indeed wreaked havoc with many of the Indian home buyers. Despite of the advantages of lower interest rates, their DTI ratio has suddenly shot up beyond what could be termed as manageable level.
The real estate developers across the country might be living in denial but the distress sale is a predominant reality in the Indian housing market. More and more Indian home buyers are actually getting better deals in the resale market. This is leading to a stressful situation for the developers reeling with the inventory overhang and yet not ready to cut down the prices.
Projects worth INR 4,64,300 crore for a total of 575,900 units are already significantly behind schedule. These 5,75,900 units have been stuck since 2013 or before. However, what is even more disturbing than these staggering number is the fact that in many of the states RERA has been diluted to the extent that it allows the erring developers with the existing projects to get away with the fault lines.
It is single women and not the married ones who are the real demand drivers of the housing market in India. Contrary to the general perception that marriage is a catalyst for women to look up to house ownership, it is the single women across the cities of India that are more attracted to the property. The choices of single women are as much goaded by the safety of their own roof over head as with the investment horizon.
It is not just the fiscal performance or the stock market resilience that have elevated Godrej Properties to the coveted brand leadership across India. The performance has been remarkable and ever improving on various scale leading to better consumer experience and consumer connect. In a gloomy market of uncertainty, Godrej Properties looks most promising to meet the delivery commitments as well. Last, but not the least, while most of the corporate entities found it altogether challenging turf in the business of real estate, Godrej appears to be a natural real estate brand beyond its market presence in other businesses.
Track2Realty picks up Investment Magnet Cities of India through a comprehensive pan-India survey. The idea is to identify the top real estate destinations for the home buyers in the country.
These are the findings of a pan-India survey by Track2Realty. The survey was aimed at assessing the track record of the Indian malls in terms of meeting the customer experiences and rating & ranking the best malls in the country. The survey was carried in 20 cities – Delhi, Gurgaon, Noida, Ghaziabad, Chandigarh, Amritsar, Mumbai, Pune, Kolkata, Bhopal, Raipur, Lucknow, Jaipur, Bhubaneswar, Ahmedabad, Bengaluru, Hyderabad, Chennai, Kochi and Coimbatore.
In the late 2010, buyers were largely in the age groups of 35-45 years and 45-55 years, but the share of homebuyers in the 25-35 years age group was minimal. However, improved tax benefits motivated more working youths in this age bracket to opt for home loans. Millennials predominantly favoured paying EMIs for buying a home over the ‘dead’ expense of rentals.