Track2Realty: Ramprastha Group has launched much awaited premium residential project- PRIMERA in Sector 37D, Dwarka Expressway. Built to match one’s aspiration, the premium residential project comprises of air-conditioned 3 BHK apartments in two size options.
Track2Realty: Parsvnath Developers has attempted an image makeover with a marketing scheme and new corporate identity which symbolizes transformation, freshness and simplicity. It also announced its strategy and plan for today’s dynamic business environment.
Track2Realty: Tata Housing has made it to the Limca Book of Records 2013 for ‘Mumbai Wallbook’, the lengthiest wall painting activity held in Mumbai on May 20th, 2012. This first of its kind initiative on the theme ‘Design Your Dream City’ witnessed 556 artists coming together, on one platform, to design their dream for the city. Over 15,000 likes and conversations were generated on Tata Housing’s Facebook page a week prior to the event, and other social media platforms successfully engaged enthusiasts that ensured high footfalls at the venue.
Track2Realty Exclusive: While the real estate fraternity, legal experts and others had strongly questioned the basis of the CCI order and the enormous penalty of Rs 630-crore levied on the real estate major, the sector itself eventually approached the CCI through its industry associations against the cement cartel. Acting on the sector representatives’ complaints, the CCI imposed a penalty of Rs. 6, 307 crore on 11 cement companies for cartelisation.
Track2Realty: West Indian cricketer Chris Gayle was on Wednesday, May 8, named brand ambassador of Patna-based real estate company, Agrani Homes.
Track2Realty Exclusive: Asking for industry status, the sector doesn’t want elements of accountability that comes with the package. Quite opposed to the very idea of regulation, even after self-regulatory attempts didn’t work out, realty doesn’t evoke confidence at the policy level and often ends up being at loggerheads with the government. Track2Realty finds that though policy advocacy is very much desirable in the sector, it is yet so debatable that the stakeholders have failed to evolve a consensus over its issues and agenda.
Track2Realty Exclusive: Consumer rights advocate Lakhendra Singh is even more forthright when he says if CCI has to establish its credibility in the collective conscience; it must make its economic analysis more scientific and full-proof. There can’t be different parameters of defining relevant geographic market and product category for different real estate companies. According to him, CCI instead of being seen as an anti-monopoly watchdog and inspiring confidence has, of late, been in the news for consumer activism.
The Indian realty sector is facing an acute scarcity of labour as on today. The fast emerging problem will soon drive the realty sector to take to large scale mechanization and what is often referred to as project management. The propensity can be clearly understood based on the premise that the shortage of labour is projected to rise to about 65% mark by the next decade.
Track2Realty: Though the opening of the Indian retail sector to foreign direct investments may have brought cheers to the commercial real estate sector in the country, it is expected that the supply of distressed properties within the commercial segment will increase during the second quarter of 2013, according to the RICS India Commercial Property Survey Q1 2013.
Track2Realty Exclusive: Urban Planning, experts suggest, is based on the three-tier concept of engineering, architecture and social concerns. Each is incomplete without the other. While a city needs its share of road networks, it also needs space for, say drainage and it needs hospitals and schools and blood banks et al. although each city has separate agencies to deal with these needs, a central agency is needed to provide a holistic approach to crisis management and to contain chaos.