Cash starved realty sector splurges on advertising
Home sales are down, cash flows are drying up but builders just can’t cut on advertising.
Home sales are down, cash flows are drying up but builders just can’t cut on advertising.
Despite the continuing turbulence and uncertainty in other parts of the globe, two economies – India and China – will continue to grow at an annual rate of 8-10%.
Budget housing is fast becoming big business with more and more real estate companies trying to please the masses with pocket-friendly offerings.
The Finance Minister seems to be getting more appreciation than brickbats for renewing focus on the housing needs of Aam Aadmi. Even the real estate sector is divided and while the long awaited demands have not been fulfilled, a section of the realtors with affordable housing projects have appreciated the efforts.
Maharashtra Chambers of Housing Industry (MCHI), most prominent body of the real estate developers today described the Union Budget presented by the Finance Minister Pranab Mukherjee as “Budget with few positive steps focused on the common man who is interested in buying a house in rural and urban areas”.
Omaxe Infrastructure & Construction Ltd (OICL), a wholly owned subsidiary of Omaxe Ltd, has bagged a contract from Director General Married Accommodation Project (DGMAP), Ministry of Defence, to construct residential accommodation including allied services for Officers, JCO / ORs at Deolali (Army) and Nasik (Air Force), Maharashtra.
Don’t wait for the right time to buy a house expecting a price correction, say seven out of ten home buyers who are on house hunting. Contrary to the price correction reports, the property search of prospective buyers and sellers across the country have convinced them that cheaper house in 2011 are a fancy and wishful thinking. At least those who have done their home work on property search are pretty sure about it.
Real Estate Development, Investment and Advisory firm Netz Realty is launching townships near Mumbai and Bangalore. The Singapore based Netz Capital backed firm Netz Realty is launching Green Township projects on the model of self sustainable living for the 100 acres plus projects being planned near Mumbai and Bangalore.
At a time when there is a mad rush to launch new projects in & around the airports across the cities of India, a developer in Bengaluru opted to go in the diametrically opposite direction. Prima facie, what appeared to be a case of finding a better or affordable land parcel in that given location of South-West Bengaluru had a strategy that very few adopt in the business of Indian real estate. The strategy to define demand through scientific research. The demand in the market was assessed with consumer psychograph study – what consumers want; what they need; where are the gaps; and how a new housing project could fill in that gap.
This long-term growth in real estate is underpinned by six salient growth levers which includes, rapid urbanization, infrastructure development, digitalization, demographic shifts, sustainability and investment diversification; all of which will form the bedrock for a quantum leap in Indian real estate by 2047. These long-term growth ingredients will be pivotal in the expansion of Indian real estate – from under a trillion currently, to potentially a USD 10 trillion market by 2047, accounting for a 14-20% share in the country’s GDP.