Anita will remain with the Company until September 30, 2018. She joined Mahindra Lifespaces in the year 2002. Of the 16 years she has spent with the Company, the last nine years were as Managing Director of Mahindra Lifespace Developers Ltd.
It seems the dare devil Dhoni, as he is known, has this time met another courageous risk taking developer who does not mind joining hands with someone who has only recently been in the news for all the wrong reasons. This also raises a fundamental question as to whether the developer has been smart in strategy or it is just another case of ‘Me Too’ in showcasing its financial clout to have a celebrity endorsing its brand.
Welcome to the world of Corporate Social Responsibility (CSR) in the Indian real estate. The ground reality is that the real estate companies today get into CSR for fulfilling mandatory provisions and/or tax adjustments than any real concern for the society.
The satellite towns and periphery locations of major cities across the country have been stigmatised as the last refuge of the struggling homebuyers. The collective consciousness looks at these locations meant for buyers who have no choice but to compromise with their wants and needs.
Competing against DLF, the company won the auction and soon made plans to construct a grant 18-hole golf course surrounded by luxury apartments and villas, to be marketed as the plush “Unitech Golf and Country Club”. Flashy advertisements were immediately published and huge booking amounts were collected from aspiring buyers who looking forward to their dream homes in the project.
Ambegaon taluka falls to the foothill of Sahyadri Mountain range which is towards the west side of Pune city. This taluka gets divided into two parts- north and south because of the Pune Nasik Highway which passes through this area.
No one is talking about the need for developing satellite cities, at least as of now. This is not because there is any lack of vision with regards to ever increasing urbanisation, but so much virgin territories are there to be developed that the priority is to develop those pockets first. The load on land has also not reached to an alarming level were the infrastructure crumbles, as witnessed in other major cities across the country.
A closer look in and around the area nevertheless convinced her that she had not been asked to pay unreasonable money by this landlord. As a matter of fact, many other properties closer to her office in Andheri demanded even higher rental; even closer to what could be seen as demanding a rental yield that is not an Indian reality.
The first movers in any property location across the country move into the market due to affordable price point, be it Greater Noida West in Delhi NCR or beyond Thane in Mumbai Metropolitan Region. More often than not they are rewarded with sizeable capital appreciation.
If the CBD of a given city is losing its sheen, there can be only two diametrically opposite reasons – one, the economy of the city is collapsing and the other is that the city has created many new centers of economic activity.