Godrej Properties adds a new project in Mumbai
Track2Realty: Godrej Properties has entered into a Development Agreement with Ador Group, to develop a 6.7 acre land parcel situated on LBS Marg in Bhandup (W).
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KUL project promises walk-to-work
Track2Realty: Kumar Urban Development Limited (KUL) has launched the lifestyle residential project ‘KUL Radiance.’ Located Bandra (East), Mumbai, KUL Radiance, a 15 storey tower, offers 1, 2 & 3 BHK apartments with 1 bhk flats measuring 361sq.ft, while 2 bhk apartments measure 525sq.ft.
Red Fort Capital to invest Rs 1000 crore in Lotus Greens
Track2Realty: Lotus Greens announced on Monday, Oct 7, that Red Fort Capital, one of the leading Real Estate Private Equity firm, will be investing 1000 crores in various projects of Lotus Greens.
Realty learning to poke fun & innovation in branding-I
Track2Realty Exclusive: Call it stale or repetitive but real estate advertising has always been too sales-centric with no thrust on building the iconic brand. Though the sector has matured on several other parameters of corporate quotient, and charging for the brand premium seems to be on top priority; still the advertising has been by and large project driven.
Banking on ambassadors to carry realty brand-III
Track2Realty Exclusive: The question is do brand ambassadors really buy the flats of the realty firms they endorse? Most unlikely! Of course, those who earn huge sums won’t live in flats even if they are very luxurious.
Wrong brand positioning is faulty project planning-I
Track2Realty Exclusive: In today’s real estate market where projects are more often than not adding only to the inventory, marketing department of respective companies are wondering as to what went wrong in the brand positioning of the project.
Asia to invest $150 bn in real estate globally
Track2Realty-Agencies: Asian institutional investors are looking to invest $150 billion in global real estate in the next five years, with a focus on cities like Dubai, London, New York and Sydney, according to a new research.
Realty business may become group’s biggest venture in 10 years: Godrej
Track2Realty-Agencies: India’s diversified group Godrej says its fast growing realty estate business could become the biggest venture for the conglomerate in the next 10 years.
CREDAI NCR committed to give facelift to sector
Track2Realty Exclusive: We all understand that real estate needs a facelift and brand management from the industry standpoint. The sector has indeed come a long way in the last around ten years but we still need to work on the trust deficit in the sector.
Banking on ambassadors to carry realty brand-I
Track2Realty studies the role of brand ambassadors in the Indian real estate as the advertisements are often blamed to be not just aspirational but misleading as well. How far celebrity endorsement helps the company and to what extent their celebrity status gets affected by a sector where trust deficit is pretty high