The year 2015 should have been the year of realization that the days of creating ghost cities with inventory for investors is over. The greedy investor is no more interested in blocking his money with a business where the returns in any of India’s major housing market is not more than six per cent today.
A few may have succeeded but most of the developers have failed to position themselves right during the slowdown. In the process Track2Realty finds that the brand realty has taken a severe beating, losing the trust of both the end-users and the investors. The brand positioning that differentiates between the two different realty companies is today negligible with developers’ focus to sell. That, unfortunately, is not working for them and commanding premium over the brand reputation today is a far cry. Our team speaks to a cross section of developers, analysts and brand experts who may differ with each other but nearly all agree that sector has to come out of the Catch 22 situation.
In the evaluation of sustainability of a housing market, the absorption of office space is the prime indicator across the world. After all, it is the economic activity and the job magnet that fuels the demand for new houses. The city of Mumbai has always been blessed on that count due to demand and supply dynamics.
Track2Realty Investment Magnet Report 2015 tries to decode the alphabets of India’s housing market. The editorial team has not invented these alphabetic connotations and everyone in the sector is well aware of the alphabetic practices as well, yet we simplify it for the average investors and homebuyers who often forget the basics that make their fortunes vary. Familiarity with the given A to Z is often the difference between a skilled homebuyer and a novice.
In a price-sensitive market like Pune, affordable housing is always in demand. The city’s working and earning middle class is constantly on the lookout for good homes available within their budget. This festive season, the Pune market is showing signs of increased activity as always, but the onus is on homes which fit people’s budgets.
For a very long time, Pune was considered little more than a pensioner’s destination which benefited to some extent from its proximity to Mumbai. It was not considered a serious real estate market at a national or international level. This has now changed for good – the city has attained its own unique identity and is firmly in the limelight as a thriving economic microcosm, with a real estate market that has overtaken Mumbai in terms of attractiveness and investment viability.
Track2Realty: Home buying is one of the most significant financial investments, and it is natural that one would be concerned about the worth of this investment. Consequently, one should take one’s time to do proper research when one is purchasing a property.
Track2Realty: The economic growth rates in Asia are likely to lead the world—creating demand for built spaces, triggering business expansion, and inducing businesses to occupy retail premises and office properties.
Track2Realty Exclusive: Perhaps no other segment of Indian real estate would have taken as much beating as the retail one. With consumerism down due to overall slowdown in the economy, e-commerce emerging big to challenge the malls and the high streets back with innovations, it seems the mall developers had abosiltely no idea as to how to deal with the emerging market realities. Track2Realty Focus 2015 takes a look at how the promising retail in India could not benefit retail realty in its performance.
Track2Realty: Provide on-ground impetus for affordable housing In the previous nine-month Budget, the new government outlined its vision for boosting affordable housing. From the upcoming 12-month budget, the Indian real estate sector looks forward to provisions that firm this vision up on the ground.