Realty business may become group’s biggest venture in 10 years: Godrej
Track2Realty-Agencies: India’s diversified group Godrej says its fast growing realty estate business could become the biggest venture for the conglomerate in the next 10 years.
Search Results: residential properties (543)
Bhiwadi stepping out of the shadow of Gurgaon-Manesar
Track2Realty Exclusive: Bhiwadi in Alwar district may be seen as a gateway to Rajasthan by many, its emergence as a property hotspot has more to do with the thriving economic activity in the neighbouring state of Haryana. Of course, Rajasthan Industrial Development and Investment Corporation (RIICO) is also aggressively pushing to make the place a destination magnet.
1% of total operational mall space fit for luxury retail in India: Cushman & Wakefield
Track2Realty: Cushman & Wakefield have estimated that the share of luxury retail space in India will be a modest 1.44% by 2015 as against the current 1% even as total retail malls stock is set to increase by 27% by 2015.
Dubai becomes first country to get government support to International Property Measurement Standard
Track2Realty: Dubai becomes the first country to formally get the government support to The International Property Measurement Standard (IPMS). The IPMS, which is being developed by a coalition of 22 professional and not-for-profit organisations from around the world, including the IMF, RICS and BOMA will address global inconsistencies in the way property is measured, leading to greater transparency and increased investor confidence.
13 malls deferred in H1 2013; mall vacancy falls to 14.8%: Cushman & Wakefield
Track2Realty: Top eight major cities witnessed a total mall supply of 2.94 million square feet (msf) (3 malls) during the first half of 2013 with over 64% (13 malls) of the total expected supply deferred, says a report by Cushman & Wakefield.
Mumbai real estate units up 30% in H1 2013: Cushman & Wakefield
Track2Realty: Mumbai witnessed the launch of approximately 18,000 real estate units during the first half of 2013; representing an increase of 30% compared to the first half of 2012. Of the total launches, 30% were witnessed in the western suburbs of Mumbai which had the highest share in new launches at locations like Andheri, Bandra, Malad and Goregaon. Navi Mumbai contributed 24% of the overall launches with the second phase of a large township project launched in Panvel.
Realty brand positioning not connecting with home buyers-IV
Track2Realty Survey: In this mismatch of segmentation, actual buyers are neglected in holistic branding of the company. However, it is the consumers who play a huge role in determining the credibility of a brand. It is not just the word of mouth publicity, or the lack of it, that is the reason to keep the promise to the customers; rather it also saves money to do crisis management against the negative campaign.
Realty ads lack class, top creative agencies reluctant to serve the sector-II
Track2Realty Exclusive: In one of the classic example, one of the advertising agency recently came out with a creative idea of suggesting the name of the project as 1947. The spacious luxury flat’s advertising was suggested to be played around the concept of freedom—from space crunch, parking mess, traffic snarls etc. with the tag line “when every lips had one word freedom this apartment was conceptualised”. Result: the agency was asked to get out of the hangover of being ‘creative’ or leave.
Sex as a real(ty) brand catalyst-III
Track2Realty Exclusive: Marketing head of a leading real estate company admits that sex is here to stay in advertising but there is a fine line, and all too often these days brands are stepping way over the line. However, if you are advertising a male deodorant or lingerie, you would be a fool to overlook such a strong selling mechanism.
Opportunity to introspect marketing formats in slowdown-II
Track2Realty Exclusive: Subvention schemes have gained popularity with developers in the North India, particularly after the economic slowdown. The scheme conceived by developers in conjunction with banks, allows the home loan applicant to defer EMIs and interest payments, on a property under construction, for the first two years of the loan period.