Track2Realty Exclusive: Brand managers of the companies who have been into strategising at the bottom of the pyramid wish it is high time credible bodies initiate measures on this front in the public domain. On the other hand, private equity funds in their due diligence reports (privately) do accord importance to this aspect.
Track2Realty Exclusive: If you think buyers’ market is a myth in Indian real estate, probably you have not been exposed to Coimbatore real estate. Furthermore, if you feel buyers’ market is an off shoot of crisis in the property market where the developers have gone belly up to go for distress sale, again experience this as a myth and not reality in Coimbatore property.
Track2Realty: The economic downturn has subdued office and retail markets, resulting in a sales slowdown as well as pressurized capital values across leading cities—according to CBRE Research’s year-to-date coverage of trends in India’s real estate sector.
Track2Realty Exclusive: If you think Coimbatore is a typical Tier II city with no lifestyle that can match a hip and happening city like Bangalore, then probably you have not been to Kalapatti in the city. In over a decade this location has transformed into a property paradise where lifestyle galore and is too cosmopolitan as per the standards of not just Tamil Nadu but entire South India.
Track2Realty Exclusive: So if there is a real estate brand in India that wants to fully realize the benefits of branding to drive its business forward, what is the way forward?
Track2Realty Exclusive: Urbanisation is inevitable but when the very same model of development is rolled out haphazardly it also brings its side effects. Many urban cities across the country are witness to the fact with the loss of its traditional old world charm and eventually the city losing its very identity.
Track2Realty: Dr Kunal Banerji has re-joined M3M and this is his second innings with the company as Marketing Head. Previously, he was responsible for launching M3M’s realty brands like M3M Golf Estate, Polo Suites, URBANA, Cosmopolitan and Merlin.
Track2Realty Exclusive: Any commercial property with a rental value of Rs. 70-80 per square feet may be an ideal place to do business with. That, however, is not a reality in Gandhipuram of Coimbatore. Reason: the destination known as the commercial belly of Coimbatore was till recently offering the rental yields in the range of Rs. 30-40 per square feet. Critics even term the recent appreciation as not sustainable in commercial property rally in this micro market.
Track2Realty Exclusive: Professional facility management is a new way of thinking, and maybe one that will take some time for all parties to accommodate their working practices to but I firmly believe that we are asked to be on site for one simple reason – to improve the Quality of Life of those who are there.
Track2Realty: Puravankara Projects has announced the pre-launch of Purva Amaiti,a luxury property at the heart of the business district in Singanallur on Trichy Road.