Track2Realty Exclusive: Sitting in the back bench of a real estate award night I heard two developers talking among them as to in which category are they getting the award. Did I hear it right? Not the nominated category, but the category of getting award? Even before the awards were announced, how come they know that they have already bagged the award?
Track2Realty Exclusive: Awards have often been the source of sulking within the business community. However, when it comes to real estate, one has got absolutely no reasons to sulk as awards are not just rigged but customised for the companies at a cost. Track2Realty finds while some buy it for recognition, brand promotion or just notional value; others dismiss the offer being aware that m0re than they needing the award, such trophies need their brand value for establishing credibility.
Track2Realty Exclusive: Some analysts are of the view that in some other sectors people are vocal because they come from very powerful political background and are second generation entrepreneurs. Then, they are active at the federal level without any structural defect where policy at centre might help at some level and hamper at some other state level. Automobile policies, for instance, are framed for across the country.
Track2Realty: On the occasion of Akshaya Tritiya, Lavasa announced the launch of a new set of elegantly designed apartment blocks at Dasve & Mugaon, the first & second towns in the planned hill city of Lavasa.
Track2Realty Exclusive: In its quest for getting professional and have a facelift, the real estate hired professionals from very many other industries. When the going was good some of these companies even shifted management control at the operational level to these professionals. And just when it seemed that the Indian realty is fast maturing from promoter-driven to professional-driven, the downturn in the last few years exposed the sector to an altogether new reality. Track2Realty noted that churn out at the top of these realty companies has been very high and professional-driven management is not a panacea to the woes of the sector.
Track2Realty Exclusive: The gradual steady price rise philosophy in Pune property market also helps keep speculators away from the projects. We do not get too many instances of investors booking entire buildings or investing in projects with a view to exit in a few months with profit booking.
Track2Realty Exclusive: Realty is predominantly a regional business, primarily on account of land being a state subject. Therefore it is a tough task for one single body or association to represent the views and opinions of all stakeholders in the sector.
Track2Realty: Tata Housing has made it to the Limca Book of Records 2013 for ‘Mumbai Wallbook’, the lengthiest wall painting activity held in Mumbai on May 20th, 2012. This first of its kind initiative on the theme ‘Design Your Dream City’ witnessed 556 artists coming together, on one platform, to design their dream for the city. Over 15,000 likes and conversations were generated on Tata Housing’s Facebook page a week prior to the event, and other social media platforms successfully engaged enthusiasts that ensured high footfalls at the venue.
Track2Realty: West Indian cricketer Chris Gayle was on Wednesday, May 8, named brand ambassador of Patna-based real estate company, Agrani Homes.
Track2Realty Exclusive: Asking for industry status, the sector doesn’t want elements of accountability that comes with the package. Quite opposed to the very idea of regulation, even after self-regulatory attempts didn’t work out, realty doesn’t evoke confidence at the policy level and often ends up being at loggerheads with the government. Track2Realty finds that though policy advocacy is very much desirable in the sector, it is yet so debatable that the stakeholders have failed to evolve a consensus over its issues and agenda.