Track2Realty Exclusive: In today’s real estate market where projects are more often than not adding only to the inventory, marketing department of respective companies are wondering as to what went wrong in the brand positioning of the project.
Track2Realty-Agencies: Asian institutional investors are looking to invest $150 billion in global real estate in the next five years, with a focus on cities like Dubai, London, New York and Sydney, according to a new research.
Track2Realty-Agencies: India’s diversified group Godrej says its fast growing realty estate business could become the biggest venture for the conglomerate in the next 10 years.
Track2Realty Exclusive: We all understand that real estate needs a facelift and brand management from the industry standpoint. The sector has indeed come a long way in the last around ten years but we still need to work on the trust deficit in the sector.
Track2Realty studies the role of brand ambassadors in the Indian real estate as the advertisements are often blamed to be not just aspirational but misleading as well. How far celebrity endorsement helps the company and to what extent their celebrity status gets affected by a sector where trust deficit is pretty high
Track2Realty Exclusive: Bhiwadi in Alwar district may be seen as a gateway to Rajasthan by many, its emergence as a property hotspot has more to do with the thriving economic activity in the neighbouring state of Haryana. Of course, Rajasthan Industrial Development and Investment Corporation (RIICO) is also aggressively pushing to make the place a destination magnet.
Track2Realty-Agencies: Developers are hopeful of clearing a large portion of their inventory pile-up during this festive season by luring in buyers with freebies and discounts, even as they sit tight on declared prices, said industry experts.
Track2Realty Exclusive: The property rates and cost of living in the metros like Delhi, Mumbai and Bangalore have been soaring drastically over the years and owing to this, these cities have reached a kind of stagnation in terms of real estate and retail growth. This scenario has shifted the focus of investors as well as the customers towards the tier II & tier III cities.
Track2Realty: Cushman & Wakefield have estimated that the share of luxury retail space in India will be a modest 1.44% by 2015 as against the current 1% even as total retail malls stock is set to increase by 27% by 2015.
Track2Realty Exclusive: Media creates perception in the collective consciousness that realty debts are a cause of concern. It is generally assumed that a debt-ridden company is not the right one to invest. However, business cycle of some of these over leveraged companies is not just better than peers, but also high in terms of brand equity. Track2Realty finds that over projected magnitude of realty debt may or may not be a reality.