CSR means different things to different stakeholders of India Inc. and today there is no reliable rating/valuation methodology to measure CSR standards. Most of the ranking that has been done about the most sustainable corporations is not professionally standardized or uniform.
Anita will remain with the Company until September 30, 2018. She joined Mahindra Lifespaces in the year 2002. Of the 16 years she has spent with the Company, the last nine years were as Managing Director of Mahindra Lifespace Developers Ltd.
It seems the dare devil Dhoni, as he is known, has this time met another courageous risk taking developer who does not mind joining hands with someone who has only recently been in the news for all the wrong reasons. This also raises a fundamental question as to whether the developer has been smart in strategy or it is just another case of ‘Me Too’ in showcasing its financial clout to have a celebrity endorsing its brand.
Welcome to the world of Corporate Social Responsibility (CSR) in the Indian real estate. The ground reality is that the real estate companies today get into CSR for fulfilling mandatory provisions and/or tax adjustments than any real concern for the society.
The satellite towns and periphery locations of major cities across the country have been stigmatised as the last refuge of the struggling homebuyers. The collective consciousness looks at these locations meant for buyers who have no choice but to compromise with their wants and needs.
What has been an interesting finding during this fiscal year is the fact that a number of relatively smaller developers but with impeccable track record of delivery and consumer satisfaction are breaking the myth that it is the sheer volume and premium that elevates a company at the Brand Leadership Chart.
The Indian real estate market has always been notorious for its lack of transparency, and the changes in recent times has been less than desirable. As India aspires to get clean money into the sector, the foreign funds too have high standards in terms of service quality and clarity.
Competing against DLF, the company won the auction and soon made plans to construct a grant 18-hole golf course surrounded by luxury apartments and villas, to be marketed as the plush “Unitech Golf and Country Club”. Flashy advertisements were immediately published and huge booking amounts were collected from aspiring buyers who looking forward to their dream homes in the project.
The Sobha Creek Vistas residences are set in the most scenic views of the city’s main attractions like the Dubai Creek, the Ras Al Khor bird sanctuary, Downtown Dubai and the iconic Dubai canal.
MORE till date has invested capital in the real estate sector through three real estate funds and PMS/ Prop investments. Today, cumulative AUM under MORE stands at more than INR 2,100 crore spread across IREF (INR 200 crore), IREF II (INR 500 crore), IREF III (INR 1030 crore) and balance under PMS / Prop Investments.