Track2Realty: Positive market sentiments and a gradual global as well as domestic macro-economic recovery may finally be signaling the beginning of a revival in India’s corporate real estate segment. Various corporate firms, who had put their office space consolidation and expansion plans on hold over the previous couple of fiscals, finally began their transaction processes; and many concluded the same during the penultimate quarter of 2014.
Track2Realty Exclusive: Residential market may be the demand driver of the property segment across the country, but experience suggests only the markets where commercial property does well succeeds in keeping the momentum up for long. The conventional wisdom of property market is as relevant in the end-user driven markets like Coimbatore as in the speculative markets of metro cities.
Track2Realty Exclusive: The commercial property is looking forward to sunny days with the forecast of capital values across the commercial segment expected to rise in the next few quarters. The rental market has already started showing the renewed interest level of the occupiers. The widespread economic recovery and the stable government at centre with some of the positive announcements has revived the sentiments across the property market and the commercial property is the first to pick up in the Indian market before other segments also join the rally.
Track2Realty Exclusive: IT driven locations across the country has been witness to the migration of large educated workforce, be it Bangalore, Gurgaon or Pune. This upwardly mobile, well-earning and lifestyle driven class hence becomes a key demand driver of property in the given city. In Pune the expat Indians have thus emerged as the key demand driver of property.
Track2Realty Exclusive: If SMEs presence is any indication of the scope of commercial property in the given region, Delhi-NCR’s east coast can easily claim to be a vibrant market for the commercial property. However, the tag of an affordable zone has till very recently been the reason why big ticket commercial investment did not fell into Ghaziabad, stretch of NH 24 or even Noida to a large extent.
Track2Realty: For the quarter ended March 2014, nearly US$800 million was invested into India’s real estate sector. This translates to almost Rs.4,800 crore having been injected into the sector through the private equity route over the past few months. This couldn’t have happened at a more opportune timefor a sector faced with a liquidity crunch, high land acquisition costs, and stringent due diligence from the banking sector—which continues to perceive real estate as a high-risk domain in India.
Track2Realty Exclusive: While the infrastructure of Pune has been comparably better than many urban centres across the country, there is no denying the fact that the kind of urbanisation and migration that is happening in the city the load on the infrastructure is increasingly getting heavy. Moreover, since most of the infrastructure has been created by the private developers in the city of late; hence there has been uneven growth of infrastructure across the city.
Track2Realty Exclusive: The real-estate category has taken the product-led path to brand building. Products occupy centre-stage in advertising campaigns; properties serve as brand emblems. Developers build properties, showcase them through advertisements, customers experience drives word-of-mouth, which in turn generates additional customers and on it goes. Through this iterative process, a brand is built. In other words, the brand identity is inherent in the developer’s real-estate footprint.
Track2Realty Exclusive: So if there is a real estate brand in India that wants to fully realize the benefits of branding to drive its business forward, what is the way forward?
Track2Realty Exclusive: Any commercial property with a rental value of Rs. 70-80 per square feet may be an ideal place to do business with. That, however, is not a reality in Gandhipuram of Coimbatore. Reason: the destination known as the commercial belly of Coimbatore was till recently offering the rental yields in the range of Rs. 30-40 per square feet. Critics even term the recent appreciation as not sustainable in commercial property rally in this micro market.