The survey clearly suggests marriage is as much a choice for women as mortgage, and marriage is definitely not predestination of home ownership. Even among the married couples the role of the women is changing and they are increasingly getting on the driver’s seat when buying a house.
This is hardly surprising – a woman’s relationship with her home is unique; and while any other ‘relationship status’ may change in today’s rapidly-evolving socio-economic scenario, owning a home in her name gives her the ultimate security in a changing world.
While crossing through the MG Road of Bengaluru, I accidentally came across a project by Bhadra Landmark called Bhadra Legacy. MG Road, as we all know, is the Pin Code Number 1 of the city. It is the heart of the city and the first choice of the business travellers, celebrities of the city, NRIs & HNIs and the skylines of the place is dotted with the top-end hotels. The strategic importance of the place can’t be debated.
This home buyers’ outburst over the media hype & industry reaction with reference to reduced GST is not an exception. Across the country the home buyers are questioning how the GST reduction has made the houses affordable in the cities where the jobless growth is fast turning into job loss de-growth. This is over and above the fact that the property prices are way beyond the affordability index.
The real estate has been calculating the revenue on Percentage Completion Method and not Project Completion Method. With the Percentage Completion Method, the developers treated payment received from the home buyers for purchase of flats under construction as turnover of the company and net income generated from such projects was treated as profit.
About 40% of all the new launches in 2018 were under the affordable segment. Cities such as Bengaluru, Chennai, Hyderabad, Kolkata and NCR witnessed maximum launches in the affordable segment that is below INR5 million. Mumbai on the other hand witnessed more launches in the mid segment housing, in the range of INR 5-10 million.
This is a major push to the housing sector as aspiring home buyers now have a wider range of options to choose from. Additionally, developers would be enthused enough to commit towards offering more residential options in the affordable category.
The greener pastures are mostly defined with numbers and not execution capabilities or business model. For example, the absorption of office space has been upwards of 40 million square feet per annum for the last 3 years. The overall sentiments in this segment look bullish with PE investors also putting in money. As a matter of fact, even in retail real estate the PE investors are bullish and exploring even the Tier II cities having malls with good footfalls, brand mix and strong sales. This is what is enticing the residential developers looking for both the buyers as well as the capital investments.
The awards ceremony was held in Bengaluru recently during the 4th edition of Bengaluru Brand Summit & Hot Brands 2019. The Hot 50 brands in Bengaluru acknowledges and honours brands for their outstanding brand marketing.
PEL had previously announced a strategic co-investment fund with Ivanhoé Cambridge, to provide long term equity capital to blue chip residential developers across the five major metro cities in India (Mumbai, Bengaluru, NCR, Pune and Chennai). Ivanhoé Cambridge had allocated an initial US$ 250 Mn towards this fund.