Cash starved realty sector splurges on advertising
Home sales are down, cash flows are drying up but builders just can’t cut on advertising.
Search Results: realty sector (2141)
Realty sector apprehensive of rate hike
As the Reserve Bank of India meets to review its monetary policy tomorrow, Thursday, the realty sector is getting panicky that if there is a rate hike the sector may see some more pains in the coming days.
Realty sector under represented and biased: Atul Modak, Head Kohinoor City
While the realty sector is cribbing for under representation in budget for the last few years, Atul Modak, Head of Mumbai-based Kohinoor City goes a step further to say realty sector not only gets under represented but also it is treated with a bias. He asserts that instead of seeing it as one of the sector responsible for growth of the economy, it is looked with a bias and taxed accordingly. In an interview with Ravi Sinha, he shares his budget wish list and concerns for the sector.
Eco system incentivised for realty; sops silence sector
Track2Realty Exclusive: There is no denying that the Union Budget 2014-15 has incentivised the eco system of the Indian real estate both for the developers as well as the buyers. Many of the announcements by the Union Finance Minister Arun Jaitley may not have any direct bearing on the fortunes of the real estate developers in this fiscal year, yet the symbolic sops are enough to silence the otherwise overtly critical sector for some time now.
Opportunities for US companies in allied sectors of realty
Track2Realty Exclusive: The Government of India envisages one trillion dollar investment in all areas of infrastructure in the 12th five year plan (year 2012 to 2017). The Government wants fifty percent of this investment to come from the private sector participation and most of these projects are expected to utilize the Private – Public partnership (PPP) model.
Realty ads lack class, top creative agencies reluctant to serve the sector-II
Track2Realty Exclusive: In one of the classic example, one of the advertising agency recently came out with a creative idea of suggesting the name of the project as 1947. The spacious luxury flat’s advertising was suggested to be played around the concept of freedom—from space crunch, parking mess, traffic snarls etc. with the tag line “when every lips had one word freedom this apartment was conceptualised”. Result: the agency was asked to get out of the hangover of being ‘creative’ or leave.
Realty ads lack class, top creative agencies reluctant to serve the sector-I
Track2Realty Exclusive: Isn’t it ironical that the second largest advertiser in the Indian media space is not attracting the best of creative talent and seen as stale and repetitive in the collective consciousness?
Realty players seek more cuts in RBI rate to boost sector
Track2Realty-Agencies: Real estate players and analysts on Tuesday welcomed the Reserve Bank’s move to cut short-term lending rates, but said that more such steps are needed to bring growth back to the sector.
Realty most corruption-prone sector in India: KPMG
Real estate and construction has been voted as the most corrupt sector in India, according to a survey by global consultancy firm KPMG.
Education sector real estate opportunity estimated at over 4 bn. sq. ft. in India over the next ten years
As the education sector evolves, factors such as technology permeation, revamped building designs, and focus on health & safety are likely to define education real estate. Besides, modern educational building design must prioritise flexibility so that spaces can be reconfigured to adapt to various teaching methods and activities, developing a dynamic learning environment. To address this and move away from traditional classroom setups, educational buildings now include collaborative spaces to encourage teamwork and group learning. Moreover, sustainable, and eco-friendly design elements, such as energy-efficient systems and natural lighting, are becoming increasingly common to reduce the environmental impact of educational buildings.