In the fifth edition of Track2Realy Brand X Report 2016-17, Sobha makes a hattrick of brand leadership. Godrej Properties is only developer to be in top 10 across the nation while Puravankara emerges as brand performer of the year, scaling up from 9th position to fourth position this year.
Word-of-mouth publicity is a wish of all the developers both for sales and branding, yet the quest is to rope in a celebrity brand ambassador even if it has the only photo-opportunity connect with the project. Of late, there are a few case studies where the developers have used buyers as brand ambassadors.
Realty ratings have not grown in India and the issue of objectivity also makes it prone to criticism. However, there is no second opinion that if a standardised mechanism of real estate rating is evolved, it can differentiate between the men and the boys in the business.
Bottom Line: The Indian property market has always been quite…
Bottom Line: Can the expected budget bonanza compensate the demonetisation…
Bottom Line: The rate cut ahead of Union Budget 2017-18…
News Point: At a time when the buzzword in the…
News Point: Track2Realty pan-India survey finds that the home buyers’…
News Point: The Reserve Bank of India (RBI) has maintained…
News Point: Approximately 2 mn. sq. ft. of warehousing space…