Indiareit raises Rs 800 crore for Domestic Fund
Track2Realty-Agencies: Indiareit Fund Advisors has raised Rs.800 crore for its sixth domestic real estate fund, Domestic Scheme-V, higher than the basic fund size of Rs.750 crore.
Search Results: real-estate (148)
Indian realty fails to link CSR strategy to image makeover-II
Track2Realty Exclusive: It is generally believed in the sector that CSR can not be a brand driver the way other branding efforts are being evaluated in terms of ROI. Diipesh Bhagtani, Executive Director, Jaycee Homes, says that CSR alone cannot be the catalyst for brand building; there is no case study as such. CSR is seen more as a responsibility towards the society rather than a business promotion activity.
Opportunity to introspect marketing formats in slowdown-III
Track2Realty Exclusive: In the pre-2008 era, print spends were high. Since then the global economic recession and resultant decline in sales have compelled marketers to explore alternative channels. Subsequently, internet marketing which up till then meant having a website, morphed into a lead-generation and branding tool.
Opportunity to introspect marketing formats in slowdown-II
Track2Realty Exclusive: Subvention schemes have gained popularity with developers in the North India, particularly after the economic slowdown. The scheme conceived by developers in conjunction with banks, allows the home loan applicant to defer EMIs and interest payments, on a property under construction, for the first two years of the loan period.
Misleading buyers a global realty phenomenon?
Track2Realty Exclusive: It seems misleading realty advertisements and promotions are not just Indian market specific but a global trend. While the Indian developers are being asked to stop misleading ads, misleading news with realty/marketing companies’ employees as potential buyers has been reported in other parts of the world.
Reliance Industries forays into Kenya realty market
Track2Realty-Agencies: With real estate in East Africa fast emerging as a big opportunity, Reliance Industries, in a joint venture with Delta Corp, has purchased land worth Rs 200 crore in Kenya for development of housing and office properties and is already making good profits.
Technology adding wings to Smart Homes
Track2Realty Exclusive: Smart homes in India are coming up with a plethora of new technologies and have begun to find their ways into homes not owned by the richest exclusively. Technology vendors and real-estate players from different domains have started developing solutions capable of being easily integrated into home-environments. IP based technologies are making substantial strides in the area of ‘smart-home’.
Opportunity to introspect marketing formats in slowdown-I
Track2Realty Exclusive: The current environment necessitates greater discipline in marketing, steered by a well-conceived strategy. Absorption levels in many cities, both in the residential and commercial segments would indicate that developers are carrying surplus inventory on their balance-sheets.
Indian realty catching up with Smart Homes
Track2Realty Exclusive: Experience suggests there is an increasing inclination and though selectively but older unintelligent homes are giving way to their smarter versions. The advantages of smart home technology are changing the realty scene.
Over USD 2 bn PE investment available for real estate; down by 46%: Cushman & Wakefield
Track2Realty: USD 2 Billion (INR 11,854 crores) is available with private equity firms ready to be deployed in real estate, despite a drop in the PE investment in the first half of 2013, says Cushman & Wakefield’s latest report on the private equity (PE) in real estate investment.