Track2Realty Exclusive: Persona stands for the third P and it is something that has been all elusive in the real estate. The persona of a luxury brand is largely a consequence of distinctive projection and coherence of the application. The visual brand identity captures the brand’s personality, mystique & emotional values in a nutshell.
Track2Realty Exclusive: When it comes to the first P, that is Performance, the brand is measured at two levels—product level and experience level. At the product level, it must satisfy the functional and utilitarian characteristic as well as deliver on its practical physical attributes. It must stand up to the expected quality or design excellence ingredients like creativity, exclusivity, craftsmanship, precision, materials, high quality & innovation.
Track2Realty: The much debated Land Acquisition, Rehabilitation and Resettlement Bill, 2012 (LARR Bill) was cleared by the lower house of parliament in the first half of the Budget session. This crucial Bill that seeks to replace the antediluvian Land Acquisition Act, 1894 with a fresh legislation wherein the component of compensation for resettlement and rehabilitation of the project affected families is added.The Bill covers land acquisition including for infrastructure and industrial developments bringing in government, quasi- government and other.
Track2Realty Exclusive: Brands in general and luxury brands in particular are scaled up on the 8 Ps—Performance, Paucity, Persona, Public Relations, Placement, Personal Touch, Pedigree and Public Figure. Bhawna Modgil tries to scale up the Indian real estate on the given 8 Ps to measure how each of the metrics of branding has been redefined by the developer; not to customise it to the Indian sensibilities but to satisfy their ego, misplaced conviction of brand positioning and assuming sales calls as the branding ROI.
Track2Realty Exclusive: One mistake that the Indian realtors have been doing is to go for a cheap and easy way to establish brand recognition is through technology, especially popular mediums like blogs, Facebook and Twitter, which help them build relationship with their clients.
Track2Realty-Agencies: Seeking to attract real estate investors to the capital market, SEBI has revived an over five-year old proposal to allow listing and trading of REITs (Real Estate Investment Trusts) as an investment product.
Track2Realty: The Real Estate (Regulation and Development) Bill was finally tabled in the Rajya Sabha on Wednesday, Aug 14, by Minister of Housing and Urban Poverty Alleviation Girija Vyas.
Track2Realty-Agencies: The realty sector can more than double its contribution to GDP to 13 per cent by 2025 on rising housing demand, if the government removes bottlenecks in infrastructure, lowers borrowing cost and makes process of approvals shorter, global property consultant CBRE said.
Track2Realty Exclusive: That small builders and fly-by-night operators in the business are the reason why the government is so concerned with the misleading advertisements. Often they advertise the project launch without even getting the mandatory license and in some cases home seekers hard earned money is lost.
Track2Realty Exclusive: The realty sector may call it freeze of creative liberty but the proposed penalty clause in regulator bill on misleading ads can also bring much-needed facelift to the sector. Track2Realty takes up the issue with the industry representatives to understand why they are scared with the misleading ads clause in the proposed bill. Is it really about curbing the creativity or an attempt to rationalise over promises by the developers?