The 30th-floor single level unit of the new Four Seasons Private Residences at Embassy ONE has been sold for a record-breaking INR 50 crores, the highest price ever fetched for a branded residence in South India.
When Gaurav Choudhury, a journalist by profession, bought an apartment in Noida Sector 137 along Noida-Greater Noida Expressway, he was confident to invest in an organized property market where the master plan being rolled out by the Noida Authority could tell him about the present and future developments.
Secondary market attracts a significant number of transactions and as per a rough estimate nearly two third home buyers get an apartment in the secondary market.
Second home market is a new phenomenon in urban India but has emerged as a sunrise market in cities like Mumbai. With the ever changing trends the demand for holiday homes has varied according to the consumer’s needs and tastes amongst various cities. Hence, there cannot be a one size fits all answer to the dilemma of location or affordability. For many a second home in India is housing which offers opulent living spaces and ultra-modern luxurious amenities; whereas for others it is a safe investment.
Child friendly homes are ideally suited for parents planning families or those with young children. While this strategy may narrow the market somewhat for the developers since the target buyers is a small group, these homes are ideally suited to people wanting to rent homes as well since they provide a ready environment for the parents who have to deal with many challenges when moving to a new city.
In a slow moving market where the focus of the developers is to clear the inventory than new launches, Godrej Properties has bucked the trend with two back-to-back launches in Bangalore.
This will be Embassy’s first project in the State and it will be known as Embassy Taurus World Technology Centre, Trivandrum. Embassy will have an equity commitment of 49% while Taurus Investment Holdings will hold the remaining 51%.
There are five locations across Mumbai that offer better rental returns than the average rental in the city. These are the markets where the average rental values are in the range of 3% and above. These markets are spread across the Eastern and Western Suburbs.
The satellite towns and periphery locations of major cities across the country has been stigmatised as the last refuge of the struggling home buyers. The collective consciousness looks at these locations meant for buyers who have no choice but to compromise with their wants and needs. These locations often have not helped their cause with poor infrastructure and connectivity, thus lending credence to the critics’ aspersions as down market locations.
Smart Home is a concept which is gaining acceptance with the Indian consumers these days as many residential developers are incorporating this concept in their luxury projects. Essentially, a smart home integrates state of the art technology in the electrical devices that enhances the experience as well as makes life easier. With a busy lifestyle, the affluent consumers nowadays demand integrated houses which can be controlled remotely.