Track2Realty: top eight cities witnessed total estimated residential unit launches of 132,000 units between January to September 2013 which represented an increase of 5% as compared the to the same period for 2012, says a report by Cushman & Wakefield (C&W).
Track2Realty: The Landmark Group has exited from Wave Group’s 4,500 acre Hi Tech City (Wave City) in Ghaziabad for Rs. 350 crore. The Group had earlier invested Rs. 111.26 crore in in the project.
Track2Realty: Thapar Builders have launched their new residential project, Arthah, the first 26-storey residential complex in Vaishali at Ghaziabad. Arthah has been designed by architectural firm, Morphogenesis and it is close to the Vaishali Metro Station.
Track2Realty: The announcement by the markets regulator Securities Exchange Board of India (SEBI) to introduce a separate regulatory framework under the proposed draft SEBI (Real Estate Investment Trusts) Regulations, 2013 has brought cheers to the real estate sector. And if implemented, REITs can bring back the growth to the sector, said industry experts, who gathered at the RICS Real Estate Conference 2013 – Regaining Business Confidence. The conference was organized on 25thOctober 2013 in Mumbai.
Track2Realty Exclusive: A Delhi-based brand strategist says property exhibitions are more about BTL (Below the Line) brand positioning. Requesting anonymity, he maintains that footfalls are not necessarily translated into actual buying. Even the sales figure that developers so glorify out of the property fest is, more often than not, accumulative sales figure of the given period.
Track2Realty Exclusive: Firstly, building on the company’s strong experience in the realty segment and the pioneering vision of creating new benchmarks for an aspirational lifestyle, we identified market value preposition in the two sectors.
Track2Realty: Office markets in India registered a downward trend in overall net absorption for the first three quarters of 2013, as per the latest report released by global real estate consultants, Cushman & Wakefield.
Track2Realty Exclusive: Real estate in search of the twin objectives of sales and brand promotions has, of late, learnt that there is no better mechanism to achieve the both than property exhibitions. It brings many buyers & multiple sellers on board to showcase what is available in the given market.
Track2Realty Exclusive: The festivities around Navratra and Diwali are known to cheer up the sentiments of the property market. Reflection is always seen both in terms of upbeat mood of developers, as more launches are planned around this time, and the home buyers, as most of the bookings take place during this time.
Track2Realty Exclusive: In general branding in smaller towns is more focused on project. However, an equal emphasis on corporate branding should remain the strategy. It is very important to stress upon the brand to make the consumer aware of the strength of the company and assure them of the safety of their investment. This is where brand positioning is important in the initial stage. However, once the credibility is established, project branding assumes centre stage.