Nearly all the developers in the Indian real estate are chasing the Non-Resident Indians (NRIs) but very few have succeeded in attracting the investment of expat Indians. Reason: They have tried to hard sell the properties without actually understanding what these fellow Indians living abroad want.
The Google search of Ratan Pandit, a prospective homebuyer, for Noida Extension market completely confused him. With various conflicting reports where one of the property consultancy firms endorsing the market as future investment magnet and the other one advising to stay away due to over-supply in this market, this homebuyer could not reach to any conclusion. Even various property listing sites were of not much use in terms of the understanding of the given market.
While, ATS has focused primarily on boutique and premium housing, HomeKraft would exclusively cater to the housing needs of affordable and mid income housing groups.
The project is expected to deliver a Sales Volume of close to INR 1000 crores over the next 5 years or so. As part of its marketing strategy, the company has a dual strategy of attracting the local home buyers in Goa, as well as position it as a Vacation Home to those who live in other parts of India yet love Goa for what it is.
Mumbai real estate, often criticized for getting saturated, has been rather blessed with a number of hidden jewels. The city is sitting over some of the under-valued and lesser-known micro markets that are set to transform into property hotspots pretty soon. The cynics who thought that the peninsular city is left with no scope of horizontal growth have probably not visited any of these places.
It is not that I don’t know about it; I don’t care about it. I have rather consciously developed this image over the years. I am never ashamed or apologetic about my identity or public perception. I very much enjoy the fact that not so professionals within the built environment, fellow corrupt journalists, shady builders and most stupid breed of PR and Corporate Communication specialists (sic) maintain a safe distance with a rude journalist like me.
The attraction for North Bangalore has been so profound for this location that most of the properties launched in recent times have been in North Bangalore only. It has definitely started overshadowing other hot property destinations like Outer Ring Road, Sarjapur and Whitefield.
Market dynamics are changing and we are aware that urban population is rising, more so in India. There is massive shortfall in infrastructure and urban housing. Due to climatic change and rising environmental concerns, more resilient buildings which are environment friendly will be required. There is also a perceptible change in the way people live, work and play. People are living longer; households are getting smaller; there is increased mobility; and of course technology is transforming the way people think demand the kind of homes they want and carry on with their lifestyle. Keeping all these in mind, we have taken new initiatives at Sobha to stay ahead of the curve.
Does it any way suggest that Kolkata has come up to luxury landscape and ultra luxury property pyramid due to lower ticket size. Conservative industry estimate, on the contrary, suggests that the city has been witness to 20% rise in sale of luxury properties amidst the overall slowdown.
The entry of corporate giants into the real estate space is all set to take the Noida growth story to the next level. Already, Godrej Properties and Tata Housing have entered into Noida market through a joint development model. The market buzz has it that a couple of more corporate giants are to soon announce their Noida entry.