Track2Realty Exclusive: As more and more real estate companies are getting bullish over branding in a cut-throat market, adapting to emerging business models and today’s Facebook culture, this survey tried to figure out whether they are being forced to transform their image or is it just a natural evolution of the sector on holistic branding parameters.
Track2Realty: Sikka Group has announced its foray into luxury real estate with Sikka-The Downtown, Noida, at Sector 98, Noida Expressway. The group aims to strengthen its footprint in North India.
Track2Realty: Antriksh Ideal Zeal Group has launched Antriksh Golf city, a golf residency with the green building concept in sector 150, Expressway, Noida. The project is spread over 25 acres of area which offers a blend of modern & world-class amenities with classical Indian living environment.
Track2Realty Exclusive: Is the residential real estate market in India facing a bubble? A bubble implies that there is a lot of absorption and therefore a lot of development happening, and that prices are rising in tandem up to a point where nobody is buying anymore. That is not the case in India.
Track2Realty: ASK Property Investment Advisors (ASKPIA), the real-estate private equity arm of ASK Group has announced its fifth investment from its second real estate fund. The project which will comprise of residential apartments is expected to have a sales value of around Rs.1000 crores.
Track2Realty Exclusive: Cause of the dissatisfied home buyers may be legitimate, ways to get means may not be. Home buyers overt activism, often to the extent of blackmailing the builders, taking to the streets and media trial before even the case is filed in the court has not gone down well with the system. So much so that even Competition Commission of India (CCI) has become careful in its order to investigate the frivolous complaints against the developers.
Track2Realty Exclusive: A quest for brand new home is inherently ingrained in the psyche of Indians. However, that is fast changing, thanks to unmet commitment of developers in recent times, banks’ changed outlook and home buyers’ convenience in major cities. Track2Realty reads the pulse of home buyers to understand why resale apartment is no more a taboo and is rather preferred over the new launches and under-construction apartments.
Track2Realty Exclusive: There is a school of thought within the sector which suggests the nature of the business is more suitable to be carried smoothly as promoter-driven. Though officially no one wanted to be quoted but some of the developers admitted to Track2Realty that the nature of real estate business demands more grounded entrepreneurs and not high flying professionals for whom more money in the sector is the only traction for job hopping.
The Indian realty sector is facing an acute scarcity of labour as on today. The fast emerging problem will soon drive the realty sector to take to large scale mechanization and what is often referred to as project management. The propensity can be clearly understood based on the premise that the shortage of labour is projected to rise to about 65% mark by the next decade.
Track2Realty Exclusive: The redevelopment of a city depends on many local factors and cannot be replicated ad hoc. Mumbai has its own character and flavour and has to be developed according to local needs and infrastructure availability. The government in consultation with developers should work in redeveloping the city of Mumbai by improvising on infrastructure.