Search Results: real estate course (488)

Consumer Connect Festive Discounts

Is real estate growing beyond tried & tested festive discounts?

The Indian real estate has been known to dole out discounts & freebies every festive season to reap the auspicious spirit. It worked well for the sector for quite some time as the Indians are traditionally known to buy property during the festivals. However, the slowdown in the last five years made the marketing strategists look for alternative ways & means to bring the buyers back to the property market during the festive season. Track2Realty analyses the market trend.

Consumer Connect Booming Market, Real Estate Boom, Property Boom, Indian Real Estate News, Property Market News

Is the housing market really booming?

I meet a number of stakeholders across the built environment of Indian real estate. One common narrative that has gained ground within the built environment over the years is that “this is the best time to buy a house.” Mind you! This narrative was being pushed through the throat even before Covid. Even though the real estate market in general and the housing market in particular has been going through a turbulent phase, the narrative has never changed its course.

Consumer Connect Strategy Trap, Narrative Trap, Real Estate Narrative, Union Budget, Union Budget 2022-23, Finance Minister, Nirmala Sitharaman

Has real estate fallen into its own “All is Well” trap?

A TV debate after the Union Budget 2022-23 caught one of the IPCs (Independent Property Consultant) off guard when the anchor categorically blamed him for real estate not getting its due with the budget. In his defence he could only argue that it is not about one specific report but all the industry reports are guilty of creating such a goodwill for the sector. The satisfactory voices were so profound that the policy makers too found the business capable of self-sustaining without any fiscal incentives.

Policy Union Budget 2022-23, Budget & Real Estate, Budget & Property Market, Budget & Housing, Budget & Home Buyers, Finance Minister, Nirmala Sitharaman

Union Budget 2022-23: Unanswered questions for real estate

The Union Budget 2022-23 lacked any fresh ideas as far as the real estate in general and the housing market in particular is concerned. Most of the announcements are more or less the extension of the old schemes and roadmaps. The euphoria of the industry stakeholders ahead of the budget turned into a deafening silence in the next few hours of budget speech.

Advocacy Union Budget 2022-23, Budget & Real Estate, Budget & Property Market, Budget & Home Buyers, Budget Wish List, Finance Minister, Nirmala Sitharaman

Union Budget 2022 lacked fresh ideas; “U Turn” by realty players

Tracking the sentiment is not that easy in the business of Indian real estate. There is no ideal predictive model that could assess the sentiments of both the developers as well as the buyers. The leading voices of the sector has never been very consistent with their budget wish list and the post budget customary note. The most important stakeholders, the home buyers, are more often than not completely ignored when it comes to sentiment assessment post the Union Budget.

Headlines Festive Home Sales, Festive Property Sales, Housing Sales in Diwali, Property Market on Diwali

Catalysts of real(ty) optimism on festive season

Will the festive season of 2021 change the course of real estate is something that most of the analysts are curious to see. The festive season has just started and it is too early to guesstimate the exact sales volume & value growth at this point of time. But with a closer look at the Indian housing market one can probably vouchsafe that there are more catalysts of optimism than pessimism. How far this optimism is sentiment driven and to what extent the economic fundamentals support the business take-up is something that needs to be evaluated.

Headlines Real Estate in 2021, Real Estate in Tier II & III Cities, Property Market in Covid Times, Price Crash After Covid, Work From Home, Holiday Homes After Corona

Will Covid-hit 2021 lead real estate into Tier II cities?

The cost of doing business per square feet has always been challenging in the top 10 cities of India. The ever increasing migration for jobs in these cities have made the housing affordability even bigger challenge. Critics are not cynical when they question as to what extent and till when these cities will continue to be filled up like a soda bottle. Aren’t our metro cities on the verge of a population blast? Come 2021 and Track2Realty analysis believes the infamous Coronavirus in a strange way has shown the way forward.

Headlines Housing Recovery, Indian Real Estate Revival, Indian Real Estate Survival, Indian Real Estate After Covid, Covid Impact on Real Estate

Indian real estate recovery timelines & catalysts not uniform

Across the built environment of the Indian real estate the two question that are on everyone’s lips is about the recovery timelines and segment to recover first. Track2Realty finds this uncertainty about the possible recovery, or rather the lack of it, has also kept the fence sitting home buyers on the edge.

Finance K Shape Recovery, Real Estate Recovery, Real Estate Recovery After Covid, Real Estate Post Covid

Indian real estate heading to K-Shape recovery

The economists and the real estate analysts are unanimous over the inevitability of the real estate recovery in India. What is nevertheless being debated is when will the sector revive to its normal course of business. What is even more important is to assess what would be the shape of the recovery. In classical economic definition, three of the commonly used recovery shapes are V, U & L shapes. V-Shaped is a strong recovery after the debacle, U-Shaped is a slower and long-drawn recovery, while an L-Shaped aftermath is where the previous peak is not recovered.

Brand Rating Track2Realty BrandXReport 2019-20, Best Brand of Indian Real Estate, Indian Real Estate Brand Rating, Top Brands in Property Market, Godrej Properties, Sobha Limited

Godrej Properties the new brand leader of Indian real estate

It is not just the fiscal performance or the stock market resilience that have elevated Godrej Properties to the coveted brand leadership across India. The performance has been remarkable and ever improving on various scale leading to better consumer experience and consumer connect. In a gloomy market of uncertainty, Godrej Properties looks most promising to meet the delivery commitments as well. Last, but not the least, while most of the corporate entities found it altogether challenging turf in the business of real estate, Godrej appears to be a natural real estate brand beyond its market presence in other businesses.  

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