Track2Realty Exclusive: In the pre-2008 era, print spends were high. Since then the global economic recession and resultant decline in sales have compelled marketers to explore alternative channels. Subsequently, internet marketing which up till then meant having a website, morphed into a lead-generation and branding tool.
Track2Realty: Kumar Urban Development Ltd (KUL) has launched a high-end, luxury residential project based on anthropological engineering. Located at Worli in Central Mumbai, this 400 ft high-rise tower called KUL Couture is designed to have just 40 exclusive units, with 2 flats per floor and a breathtaking view of the Arabian Sea.
Track2Realty Exclusive: As more and more real estate companies are getting bullish over branding in a cut-throat market, adapting to emerging business models and today’s Facebook culture, this survey tried to figure out whether they are being forced to transform their image or is it just a natural evolution of the sector on holistic branding parameters.
Track2Realty Exclusive: There are few developers who build integrated townships 100 km away in the outskirts of the city which is acceptable worldwide. For example, the city of Milton Keynes which is beautifully crafted township built 100 km far wide from the city of London.
Track2Realty: Leading property professionals from around the world have been appointed to create the first global standard for measuring property. This week the International Property Measurement Standards Coalition (IPMSC) selected 19 real estate experts from around the world to join its Standards Setting Committee to develop a global standard for measuring property.
Track2Realty Exclusive: The current environment necessitates greater discipline in marketing, steered by a well-conceived strategy. Absorption levels in many cities, both in the residential and commercial segments would indicate that developers are carrying surplus inventory on their balance-sheets.
Track2Realty: DLF Ltd has signed definitive agreements to sell its 74% equity stake in its the Life Insurance Joint Venture – DLF Pramerica Life Insurance Company Ltd, a joint venture with Prudential International Insurance Holdings Ltd (“PIIHL”), a subsidiary of Prudential Financial, Inc USA “PFI” to Dewan Housing Finance Corporation Ltd (“DHFL”) & its group entities.
Track2Realty: DTZ has expanded its full service real estate operations in India by investing in the upcoming hub of real estate in the south of the country, Chennai. The announcement came with the inauguration of a new client service office in the city. This office will be a part of DTZ’s Southern operations and will also serve the peripheral markets of Kochi and Coimbatore.
Track2Realty Exclusive: There are analysts who believe the retail investors need to be exposed to this asset class through an institutionalized vehicle, which would be regulated. REITS is the ideal solution.
Track2Realty Exclusive: With realty being a micro market driven business and land a state subject, dealing with the government machinery has a different challenge in many of these cities.