Track2Realty: Transactions in India’s real estate space might have slowed down over the last two quarters, but the sector has not been overwhelmed by the state of the wider economy. Despite the subdued pre-election economic scenario, in fact, the period observed an increase in private equity activity.
Track2Realty Exclusive: While most of the metro cities are crumbling under the burden of increasing urbanisation and the load on the land and infrastructure has led the life miserable there are cities like Pune which seem to be learning from the mistakes of these metro cities and the late movers’ advantage seem to be helping the city grow holistically in terms of its real estate developments and infrastructure issues. What makes the case of Pune even more unique, reasons why it is rated as the best city out of the four established metros is the fact that the social infrastructure has gradually been shaping up well in the city to compliment the physical infrastructure.
Track2Realty Exclusive: The real-estate category has taken the product-led path to brand building. Products occupy centre-stage in advertising campaigns; properties serve as brand emblems. Developers build properties, showcase them through advertisements, customers experience drives word-of-mouth, which in turn generates additional customers and on it goes. Through this iterative process, a brand is built. In other words, the brand identity is inherent in the developer’s real-estate footprint.
Track2Realty Exclusive: Gujarat real estate has seen phenomenal growth in the last over a decade and property markets of Ahmedabad and Vadodara are among the most sought after hot spots. The growth story, however, would be incomplete without understanding the stress level of the sector which weathers multiple challenges to perform, with approvals being the biggest challenge.
Track2Realty Exclusive: Some believe with the current prediction of stability factor in the value of rupee will further lead to infusion of funds from NRIs. Ahmedabad is one of the fastest emerging and budding cities in India. The city is well-known for its vibrancy and its assertiveness towards the spirit of entrepreneurship.
Track2Realty Exclusive: Some of the developers believe that being a responsible corporate entity CSR forms a very important aspect of their day to day functioning. For example, Kamal Khetan, CMD, Sunteck Realty says they have formed Sunteck Foundation that is a dedicated entity which under its umbrella supports various initiatives that lead to social betterment.
Track2Realty Exclusive: In general branding in smaller towns is more focused on project. However, an equal emphasis on corporate branding should remain the strategy. It is very important to stress upon the brand to make the consumer aware of the strength of the company and assure them of the safety of their investment. This is where brand positioning is important in the initial stage. However, once the credibility is established, project branding assumes centre stage.
Track2Realty Exclusive: Bhiwadi in Alwar district may be seen as a gateway to Rajasthan by many, its emergence as a property hotspot has more to do with the thriving economic activity in the neighbouring state of Haryana. Of course, Rajasthan Industrial Development and Investment Corporation (RIICO) is also aggressively pushing to make the place a destination magnet.
Track2Realty-Agencies: Developers are hopeful of clearing a large portion of their inventory pile-up during this festive season by luring in buyers with freebies and discounts, even as they sit tight on declared prices, said industry experts.
Track2Realty: Dubai becomes the first country to formally get the government support to The International Property Measurement Standard (IPMS). The IPMS, which is being developed by a coalition of 22 professional and not-for-profit organisations from around the world, including the IMF, RICS and BOMA will address global inconsistencies in the way property is measured, leading to greater transparency and increased investor confidence.